Analysed 2014 lamps and lanterns industry market development trend

Channel sinking challenges and opportunities brought by the third plenary session of the eighteenth emphasizes the construction of urban and rural integration, under the trend of the agricultural population urbanization, consumption will also have to upgrade, lamps and lanterns also have entered thousands of hundreds of the good opportunity of the peasant family. Urbanization in the central meeting decided to the focus of the reform direction is to develop small cities and towns, expand the small and medium-sized cities, super city limits, lamps and lanterns of enterprises will be faced with a massive rural market. With the acceleration of urban and rural integration and improvement of farmers' income, the rural market will become extremely has the potential of the cake.

intelligent and traditional battle intelligent lighting lamps and lanterns industry is not a fresh topic in the industry, as early as a few years ago, intelligent lighting has been in the industry has appeared, but at the same time, intelligent lighting mostly stay in 'tall on the stage, has not really popular among consumer.

traditional personalization the biggest advantage of lamps and lanterns, is according to the specific needs of different groups and meet their different. And intelligent lamps and lanterns is in the process of research and development will inevitably require expensive research funding, the expense, in the end will be borne by the intelligent lighting of consumers, and so lead to intelligent lighting in the early stages of the push, can only go high-end consumption line, it is difficult to in the mid-market.

aging and environmental protection of spring in 2013, China's first peak aging population growth, ageing population reached 2. 0. 2 billion, the aging level 14. 8%. The personage inside course of study says, with the acceleration of social phenomenon of an aging population, household industry is also seeking 'aging opportunities, on the product design, will pay more attention to cover the demand to the old man.

at the same time, as the fog weather occurred frequently in our country each big provinces, also let the environmental protection is the hot spot in the common consumers. Serious pollution of the environment is more than 30 years of extensive economic growth to pay a heavy price, therefore is definitely the future energy saving and environmental protection industry development direction, product of lamps and lanterns. Personalized as a core part of the room, lamps and lanterns, obviously, whether the environmental protection is of great significance for consumers. Health, environmental protection, green road to the main body of the future will be a lamps and lanterns industry, more and more consumers will put environmental protection into the product selection of reference.

standard implement clear market chaos personalized industry of lamps and lanterns of lamps and lanterns has completed from scratch, from have to develop to now forming process of a kind of household life concept. Such a fast development, on the one hand, make the industry more promise for personalized lamps and lanterns; But on the other hand, the development of the fast pace, let personalized lamps and lanterns industry failed to keep up with the relevant standards and codes, chaos led to the custom of lamps and lanterns industry frequency.

these days, 'from selling products to selling services has been a common understanding for the lamps and lanterns. In today in the industry of lamps and lanterns of personalized for the mainstream, from consumers to choose samples to style, to product wattage, installation and distribution of all merchants and service, the service quality, lamps and lanterns for the enterprise brand image has the most direct impact. Reading 2014, looking to the future, in a lot of good policy, under the influence of the channel change, promote the service concept upgrade, lamps and lanterns industry in China is bound to be on a higher peak, with more complete mature attitude, spread into more and more Chinese family!