Although the prospect of LED lighting industry is good, the reality is still very 'bone'

Domestic efforts to promote energy conservation and emission reduction have increased, and the pace of elimination of incandescent lamps has accelerated significantly; The European and American markets have recovered significantly. The incandescent lamp ban plans of major countries and regions have been implemented. Many research institutions believe that with the improvement of people's awareness of energy conservation and environmental protection, the decline of product prices and technological progress, the era of LED replacing traditional light sources has come. As the main production base of LED lighting, China will usher in explosive growth. In this regard, industry insiders said that under the influence of many favorable policies, it is expected that the domestic and international markets will continue to expand, and the prospects of the LED industry are promising in the next few years, however, the problems of fierce domestic homogeneous competition, serious overcapacity and low awareness of domestic brands in the international market still exist. In the future, China's LED enterprises will want to stand firm in the domestic market and further develop the international market, we must also work hard to establish independent brands and update technologies in a timely manner. The prospect is promising, our sales in the first quarter of this year increased by 150 over the same period last year ~ 200. Talking about this year's sales situation, Yang Zhilin, manager of Xiamen Yaotai Electronics Co. , Ltd. , is difficult to hide his excitement. Shan Hengyi, outdoor sales manager of Ningbo Cixi hengrun Electric Co. , Ltd. , said that his company is an export-oriented enterprise and its products are mainly exported to the European market. As the products fit the characteristics of Europe's emphasis on outdoor life, the company's turnover has achieved an annual growth of more than 20 in the past two years. The United States has completely banned the production and import of incandescent lamps since January 1, 2014, the European Union has completely banned incandescent lamps since 2012, and Japan and South Korea have also completely banned incandescent lamps since 2012 and 2013 respectively. The development potential of the LED market is great. More than half of China's LED products are exported overseas. Due to the short process and relatively easy technology of LED lighting, China has cost advantages in the subdivision of LED lighting. In recent years, the share of Chinese enterprises in the international market is also expanding. Chinese enterprises can fully meet the needs of the international market with increasingly mature technology and low prices. I believe that in the next few years, China's LED industry will usher in great growth. A person in charge of the China Lighting Appliances Association, who just returned from the Frankfurt international lighting show, said. It's not a smooth way to meet the good and prepare for the opportunity. Many companies and industry insiders also found that, many funds and enterprises have poured into the LED lighting industry. The problems of relatively excess LED lighting production capacity and low brand awareness still plague the entire LED lighting industry. It is not so easy for enterprises to achieve explosive growth. Although the export volume of China's LED enterprises is increasing every year and the market share is expanding, most of them are OEM, which is not conducive to the healthy and long-term development of the industry. The person in charge of the above-mentioned China Lighting Appliances Association said. Relevant people said that the plagiarism of domestic products is prevalent, which can bring considerable profits to enterprises in the short term, but the ability of sustainable development is not strong. Yang Zhilin also reflected that in order to compete for the market, some domestic enterprises did not hesitate to sacrifice product quality and constantly lower prices, which led to the passive nature of our enterprises. In addition, Shan Hengyi said that due to the continuous introduction of incentive policies in China in the past two years, his company is also actively exploring the domestic market, for example, I am talking about cooperation with large supermarkets such as Carrefour and Century Lianhua. However, the policy has been introduced, and it will take time to implement it. In addition, the domestic market is not open enough, some bidding processes are not transparent, and the recognition of LED lighting by domestic consumers remains to be cultivated. Whether the market can be developed remains to be seen. For these problems, the above-mentioned person in charge of China Lighting Appliances Association suggested that the first thing is to speed up brand building and improve the awareness of domestic independent brands in the international market. In this regard, we can learn from the practices of some enterprises, such as acquisition and merger of some local brands, and use the brand effect of local products to enhance the local influence of our products. Secondly, intelligent lighting must be a direction for the future development of the lighting industry. How to break through some technical and price obstacles existing in intelligent lighting has become an urgent problem to be solved in the industry. Relevant people said that multiple favorable policies are both opportunities and challenges. While meeting the favorable conditions, enterprises should also pay attention to production standardization and process modularization, continuously improve research and development capabilities and expand sales channels; When competing with foreign enterprises, the product quality and technology need to be further improved; In addition, innovation is important.