2017 lighting industry appear important watershed - — Brands are increasingly scarce

Cognitive brand in lighting industry, let a person really less poor, like this happens, in almost every category of the top three segment, presents a tight business trend; The bulk of business, is light. Fewer people are walking in the street, mature system of brand or order has gone through a lot. Especially the big dealers, they are going and looking around, is almost pure going and looking around. This leads to 2017, lamp act the role ofing industry an important watershed - — The brand has become a scarce resource. American lamp, for example, France, ivy, since after the Spring Festival, has opened 48 stores; Shengjia hk, since after the Spring Festival, the newly opened store 56; Hui KALCO, signing a competitions store 24; County dealer where the brown, spring order, an order not less than 50 million yuan. Brand 2017 lighting industry appears important watershed - — Brands are increasingly scarce what concept is this? It would have been unthinkable a few years ago. The personage inside course of study has predicted a few years ago, the art lamp ( Lanterns) Branding is becoming the biggest trend, some people don't believe it. Nowadays, the trend has become irrefutable fact. Art lamp differentiation and branding the trends inexorably coming. Of course, this is not to say that it can unify river's lake. On the contrary, in the process appeared reflux and reflux is very normal, mud and sand flow together and full of impurities is also very normal, appeared again and again and again and again for also is very normal. The problem is, we must see the essence, must see the final result in the future. Finally the result is, the brand must win, subdivision category of the top three brand will enjoy the fruits of the largest market. Small make up, of course, must be clearly tell you, the future of the first three, is not necessarily is now ranked in the top three brands, even is not necessarily a now market performance is very outstanding brand. Because, the brand battle is always fierce; Also is always the fierce battle for control of the market, the enterprise only forever keep exuberant passion, have enough wisdom and strength, just may be the final winner. Brand route is a persistence strategy brand war or battle for control of the market, will never die, it will be like metabolism. Brand route in essence is a kind of positioning, a kind of pursuit, a kind of belief. Enterprises in the process of the brand, would have been faced with the temptation to always face interference, will face the impact. As long as a bit inadvertent, will deviate from their own principle and route. Market environment is extremely complex, although most of the time is right, lang lang, but also hard to avoid rainy season, even the storm, '; Although most clear four seasons, but also there are lots of places to avoid extreme cold hot or quarter. For a brand, it needs to build their own ecosystem, establish their own sphere of influence, grasp their own pace, the pursuit of what, refused to what, have to be very clear. Don't trapped in mind, The mind) , not disorderly feeling ( ) , withstand the temptation, Sometimes even huge temptation) And withstand interference ( Sometimes even momentous upheaval to stormy pressure) 。 So, to go to the brand line, to withstand the pressure, to wind and rain, have the earth beneath your feet, pattern of chest, eyes have tomorrow. Of course, in the process of branding, walk a little detours also is very normal, so long as does not deviate too far. And for those who always pursues the brand route operation of enterprises, and prospects its dividend is always there, just broke out late or early burst. If you see the brand is becoming more and more big fruit, it is because you only see its harvest with aura, didn't see it behind the pressure, and sweat. And, of course, the effort is inevitable! Because, what kind of effort, there will be what kind of results. ( Source: hurricane lighting network)