2015 small and medium-sized led road led lights manufacturers develop new ideas

As the led street lamp market day will mature, the competition is fierce, big companies with capital, technology and brand advantages of the channel, launched a wave of attacks, many small and medium-sized enterprises have to address, struggling to survive, the vast majority of enterprises to take the

as the led street lamp market mature and increasingly fierce competition, channels of large enterprises rely on capital, technology and brand advantage has launched a series of attacks. Many small and medium-sized enterprises have to face up to this point, try to survive. Most enterprises adopt the low price strategy. Profits, therefore, reduced the 0 +, thereby reducing the r&d investment and feasibility. As a result, a vicious cycle experienced bankruptcy and closed. How small and medium-sized led street lamp manufacturers in the enterprise survival and development markets dominated the margins of society? Some industry experts believe that technology and product upgrades, function and the lamp base value chain upgrade is three ways for the development of the led street lamp manufacturers. One is with the aid of industrial transfer, upgrading technology and products, constantly improve enterprise survival capacity measures: further subdivided market research, master the international development trend of the light-emitting diode industry shift, through various channels to expand the market, have the courage to signing suppliers, operations and service link, continuously improve product added value, can realize effective reorganization of existing resources, the continuous improvement of technology and products, technology upgrading and product upgrading. Second, vigorously promote the reform of enterprises, restructuring, the realization of function to upgrade this process is very difficult. Led street lamp manufacturers the core functions of links, such as enterprise structure, marketing strategy, brand promotion, etc. , consolidation and restructuring in order to enhance competitiveness, and to the enterprise product value chain restructure at home and abroad. To the extension of value chain. Must remind that restructuring is a revolution for enterprise, enterprise strength and market conditions have to be accurate analysis, and only after repeated consider to implement. Three, according to the company advantages and resources, the implementation of cross-industry integration and upgrade. After the upgrade of enterprises will look brand-new, but the risk will increase. Therefore, requires repeated research and careful preparation, to ensure the upgrade success. Before operation, to conduct the thorough research to the enterprises and related industries, making accurate analysis, accurate judgment enterprise in the related industry technology research and development, sales network, brand and service ability and so on. Integration is the key to successful integration, namely, complementary advantages, complementary advantages and avoid the negative effects. In the heated market competition, small and medium-sized led street lamp manufacturers not only under the pressure of big business is weak, difficult to survive, but also has a turnaround, flexible competitive advantage. Only to find the right path to grow, to lay a solid foundation, in order to achieve the evolution of the enterprise.