2014 Philips OEM ratio will be reduced to below 51

May 29 G20- The director of sunshine lighting, a member of the LED summit, said that the proportion of Philips OEM will drop below 50 this year, the proportion of other OEM will increase to 30, and this year will continue to increase the share of its own brand. The company said at the 2013 performance briefing that Philips accounted for 52 of the Company's customers' LED revenue in 2013 and its own brands accounted for less than 20. In terms of gross profit rate, the gross profit rate of OEM is relatively low, while that of independent brands is relatively high, generally with a difference of 6- 10 percentage points, the net profit level is still higher than the foundry. In addition, the company has become a stable supplier of downstream LED lighting manufacturers such as Philips, Osram, Lowes, Ge, Toshiba, etc. At the same time, the company will continue to open up the market this year and improve channel construction (Expand O2O channels). Sunshine lighting said that the company actively achieved its work target in 2014. Based on the development of commercial lighting and outdoor lighting in 2013, through the sunshine LED brand promotion, home and commercial LED product terminal store construction, LED major customer project services, further strengthen the domestic market business development, domestic marketing plan in 2014 invested 0. 1 billion yuan. The company's 2013 annual report shows that the annual operating income in 2013 was 31. 6. 9 billion yuan, a year-on-year increase of 22. 22, net profit attributable to shareholders of listed companies is 2. 3. 2 billion yuan, a year-on-year increase of 10. 27.