2014 is called the real first year of LED lighting

This year is a mixed blessing for the lighting industry. Xi refers to the fact that the LED blue light invented by the Japanese has won the Nobel Prize. The insiders are as excited as the chicken blood; Worry means that this year there is another Phoenix. This year, for the lighting industry, it can be said that it is mixed. Xi refers to the fact that the LED blue light invented by the Japanese has won the Nobel Prize. The insiders are as excited as the chicken blood; Worry means that this year, there are enterprises like Fengguang and Qike, which have caused panic in the industry. Was 2014 was called LED lighting of real the first year of market on the energy-saving lamps with than growth the 30 and each sold of 10 A lamps in three is LED. This data proves that LED is a trend. But why are there still so many companies that can't run, so that they run away? Analyze to find out these reasons. First of all, many enterprises have blindly transformed, and when they see the momentum of LED lighting, they will rush. For example, Ali and Xiaomi also entered the LED industry this year, but what makes people doubt is whether they have studied LED products and what is their core competitiveness? Do they have marketing methods? Market channel? The result of blind entry of enterprises is to intensify competition and to make the market more saturated. The second is the break of the capital chain. An analysis of the LED enterprises running away shows that these enterprises are taking advantage of the market explosion to promote their brands and channels on a large scale and want to take this opportunity to become bigger and stronger, but their actions are too big. input and output are not proportional, which leads to the lengthening of the payback period of the previous investment funds and the inevitable fact that the capital chain is broken. Fengguang belongs to this category. The third is that enterprises lack core technology and plagiarism has become a trend, resulting in diluted profits. The fourth is fierce competition. Looking back on the development of LED lighting industry, enterprises have been joining and falling down. The root cause of corporate bankruptcy is that competition is too cruel. The development of LED lighting industry has been accompanied by the bloody price war. Large enterprises hope to continue to maintain their initiative in the market by transforming the scale advantage into the price advantage. Small and medium-sized enterprises hope to use low prices as the killer to win the market. In addition, the participation of Internet e-commerce has made this competition more intense. Therefore, no matter at present or in the future, the fierce competition in the LED lighting industry will not stop but will become more and more fierce. In the face of these diseases, where is the solution? First, take a differentiated route to find the market. With the development of the industry, classification is becoming more and more specialized. Being refined, specialized and thorough has become a direction for the development of many businesses. No brand can attract all consumers. It is a great success to use differentiated competition to touch a subdivided consumer group in China's huge market. Therefore, integrating the existing resources, focusing on one field, owning high-quality products, serving a stable consumer group, and taking a differentiated development route, for small and medium-sized LED lighting enterprises, it is a way to survive. Second, product innovation. Lighting enterprises should develop corresponding product series according to different regional characteristics, and should be very clear about the main consumer groups of the products, and then cooperate with distributors to carry out in-depth cultivation and meticulous work on the regional market. this is more manageable than the national net. On the one hand, product innovation must be close to demand and oriented to improve the satisfaction of consumers. On the other hand, it should contribute to the steady growth of enterprises. Such products have strong explosive power and endurance. Third, resource integration. With the continuous development of LED technology, through the stage of product and brand, it is bound to enter the stage of integration of capital and social resources. Some enterprises that hope to become bigger and stronger are looking for investment and merger targets. improve product quality and cost control through integration; A part of enterprises lacking technology core are also looking for enterprises with dimming technology, wireless control technology and so on to increase the added value of LED lighting products; There are also some companies that hope to develop domestic and foreign markets through integration. Therefore, complementary advantages and resource sharing are the development trend of the lighting industry in the future, and are also the strong assistance for China's lighting industry to base itself on the world.