Zhongshan BBS: seek common Chinese lighting industry O2O pattern layout

On November 18, in the afternoon, in order to 'dilemma, change, opportunity, and win-win' as the theme of 'zhongshan O2O BBS and 2014 China lighting industry conference' in zhongshan lighting factory zhongshan international hotel is held ceremoniously. Executive vice President of guangdong lighting association Su Zeshen, shenzhen LED brand alliance of guests and lighting companies such as xiao-ming zhao on behalf of more than 400 people were present at the BBS. Vice President of Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd, zhongshan on Lighting Co. , Ltd. , vice President of ke-feng liu was invited to attend, and participate in BBS, round table sharing Lighting industry with industry elite O2O mode changes and difficulties, O2O layout Lighting enterprises is discussed in this paper. Conference site on a BBS round, guests around 'the current dealer to confusion with the impact of electronic commerce have? ', 'enterprise of O2O mode confusion have? O2O mode will work, '' lighting industry', 'O2O model what are the problems need to pay attention to' discuss. Yoga wei corporation vice President, vice President of product on lighting ke-feng liu pointed out that O2O is a business model of online purchase offline experiences, it is the user oriented factory business model of thinking of the Internet. O2O is also a platform, through this platform to the upstream enterprise and downstream customers closely linked together. O2O user-centered, in order to solve the user's demand as the guide to online and offline linkage. Share so ke-feng liu, lighting enterprise how to use good O2O this business model? O2O model is suitable for all lighting business? The ke-feng liu, said O2O mainly covers the following aspects: first, O2O must need to do platform, the enterprise must platform; Second, O2O has three elements, respectively is: the online purchase perfectly, purchase must be convenient, rapid, simple and effective, can meet the needs of users; The experience of offline to achieve perfection, guided by the needs of users, make the user feel comfortable; Big data integration for viscosity, the CRM system of traditional enterprise data integration, through the big data can be easily cut user groups, learn the user's consumption preferences. In addition, it is necessary to understand the characteristics of lighting enterprise product sales, now LED lighting enterprise, whether it is traditional to LED lighting enterprise transformation of enterprises, the major business is still new to LED lighting enterprise, are not fully reach the consumer electronic product features, but this stage will come. At the same time, the width of lighting products is very wide, some pieces of big companies, even as many as several thousand to tens of thousands of kinds of. Consumption of these products customers can be divided into ordinary users and professional users, ordinary users and professional users demand is completely different. For illumination enterprise how to embrace Internet factory, meet O2O mode. Ke-feng liu think, actually, interconnected factory and O2O mode of thinking, for lighting enterprise is just a new window. Traditional lighting companies, for their part, have very perfect offline channels, can be a very good experience. How to improve the online purchase is to solve their problems, if the online purchase is bad, will bring a serious effect. And for new LED enterprises, when the experience of offline channels construction cost is too high, O2O is just a new window, is must consider the cost of this window. Solve the online purchase, offline experience of how to do, large data come from, how the user, you need to find the right resources complementary partners, this is a very big problem. In recent years, the fast development of electronic commerce, the crossover, integration, under the impact of interconnected factory thinking, many lighting companies O2O layout. Ke-feng liu pointed out that at present most of the lighting businesses use Internet factory factory store, online purchase as a sales channel, and part of O2O companies trying to do. The two parts both traditional lighting to LED the transformation of enterprises, also have new LED lighting enterprise, they are groping do O2O, also is not easy. Whether fumbled for doing O2O business, or will be interconnected factory as a product of sales channels enterprises, their online sales products, most products are mass circulation almost no professional products. From this phenomenon, also can see the attribute of lighting industry and home appliances, clothing and other industries are different. Any lighting enterprise if doing O2O, therefore, should keep in mind that the properties of the lighting industry, not all companies for O2O, suitable is the best. The enterprise must fully assess the situation, to consider the cost and the stage of development. Finally, ke-feng liu said, represent the future interconnection factory, O2O also represent the future, but how to use this model, well really the user oriented, make enterprise into a platform to embrace the future, is testing the enterprise decision-makers. Lighting companies can hand in hand with the good factory e-commerce platform of the Internet, online, by Internet will be interconnected factory factory enterprise specialized Angle thinking development acme, ready to online sales. In offline, revitalize the enterprise itself have physical resources, the promotion of the competitiveness of the enterprise itself to the user experience perfectly. New technology, new business models and new business opportunities, opportunities are equal for all lighting enterprise, the key still depends on how the enterprise itself. （ Money from wave Wen Caiping)