Why is clearly firm offers in the lighting industry on the secret?

According to statistics, China family is decorated the house, it takes about eight advocate material choice, 28 kinds of auxiliary materials, 35 foundation engineering, 52 pieces of lamps and lanterns, furniture and accessories products, buying nearly 200 products. Consumers want to more than 80 stores and nearly 100 bargain sales staff, if you do need at least 100 days to complete. If have a clear net price, then can let consumers save 90% bargaining time, greatly improve the efficiency of the choice decorates material. 'Clearly firm offers on the' first appeared in the qin dynasty gold cloth law, formulated by the provisions of 'the same commodity prices, a clear net price', restricting the illegal business activities. In the modern sense of 'net price' clearly concept about formation of the United States in 1879, popular in the twentieth century. In the era of planned economy in our country, the commodity business has been a net price clearly. Why is clearly firm offers in the lighting industry on the secret? Since the reform and opening up, 'clearly firm offers on the' although there is no clear regulation in the existing laws, the National Development and Reform Commission (NDRC) 9 order already had a clear definition to it: 'clearly firm offers on the' refers to the operator to purchase or sell goods and services, commitment and performance of the price according to the rules, according to the price and settlement, do not accept a counteroffer. Now clearly firm offers, brand has become a domestic and international numerous industry and on the good faith principle is the basic requirement for market economy. However, for the lighting industry, is a little secret. 1, visit the market of lamps and lanterns, the author visited the star alliance, hua yi square, and the stores such as square, hundred sheng lighting square, found that almost every lamp act the role ofing outlets will be on display lighting products to hang a price tag, but when customer ask price, sales people will quickly by using a calculator type data quoted with very different price after discount. This newspaper the national reporters were also found in the market of lamps and lanterns large research: lighting dealers across the country stores most of the lighting products are clearly priced, but real clinch a deal price is multifarious, appear even the same brand, the same product in different agents sales price different phenomenon. China lighting industry product sales prices high or low, desultorily, different consumers to get the price of same product depends on the level of its wits with sales people. Of course, there are a few of chaos pioneered the forerunner of the 'net price' clearly, but the actual implementation process generally, companies said hard to stick to. Star alliance, for example, a crystalline light brand flagship store a firm and clearly heard that consumers can't fling away after bargaining, the retail outlets throughout all of the same kind of a circle, then back and say: I had a contrast, lighting products are playing 3 - generally 7 fold, if you hit 3 fold, as soon as I pay by card, make sales people in distress situation. What's more, a lighting lamps and lanterns of Shanghai city brand stores perform plain code after the net price, actually did not sell a lamp. 2, investigate its reason, mainly lies in: first, the 'bargain' is still the current lighting industry sales of the norm, most consumers used to all discounts, gifts, special offers and other promotions means. Long-term price is not transparent, the lamp is acted the role of trust between brands and consumers were greatly harm, to change this habit cognition of consumers and the challenge consumer inertia, is by no means can happen overnight in the short term. Clear the realization of the net price, rely on unilateral commitment and self-discipline, is not enough; Need more consumers have 'clearly firm offers on the' consciousness and habits. Second, the market of lamps and lanterns often have gathered hundreds of dealers, single brand stores a firm offers is easy to clearly by other merchants attack, intentionally or unintentionally. In this case, the 'net price' clearly in the early stage of the execution, dealers facing consumers, facing the loss of sales orders, brand enterprise if not with dealers in risk sharing and benefit compensation, I'm afraid the dealer in suffering losses will turn to other brand agent. No lighting stores participate in most of the mainstream brand, by one or a few lighting brand alone, clear net price is impossible. Finally, enterprise ability of product design, brand premium, whether in the mind of the consumer value of 'net price' clearly 'price', the 'price' is really true? Whether can give consumers pay for the 'reasonable profit'. At present, the lights in the 30 - gross profit of enterprises About 50%, but in the 300 - dealer sales profit 500%, because each sell a lamp, must shoulder to sell the full cost of fixed number of lamp. The additional costs due to backward business model, consumers, there is no obligation to pay for it. The Internet information age, lamp is acted the role of the product price has been the breakdown of the industry, clear net price is the inevitable result of the lighting industry towards standardization and the brand. As consumer consciousness of consumption, consumption habits continuously strengthen and protect the rights and interests, if the bright spot award each ten big brand enterprise to advocate push category, China lighting industry achieve clear firm offers can be just around the corner.