Who will have the dominant power at the beginning of the LED echelon pattern?

2013- The 2014 S is a node in the development of semiconductor lighting industry. Lighting technology is continuously improving, and industry and market are flying together. The 2014 s is coming in such an atmosphere, and people cannot step into the same river twice, the same is true for LED technology. With the progress of LED lighting and the promotion of favorable policies, the price of LED lighting products has been basically close to or even lower than that of traditional energy-saving lamps. Undoubtedly, 2014 will be a year when the LED lighting market begins to explode in an all-round way. It is expected that LED lighting enterprises will further widen the gap and the echelon pattern will begin to appear. According to the time of entering LED lighting and the nature of business, there are currently three camps in the LED lighting industry: new LED lighting enterprises, traditional LED-to-LED enterprises and cross-border LED lighting enterprises. The traditional lighting market is shrinking and the capacity of LED lighting market is expanding. I believe LED will maintain a relatively fast development speed in the next few years. Traditional lighting enterprises, new LED lighting enterprises, cross-border LED enterprises, etc. , these camps are grabbing the market cake in different ways, but only a few prominent protagonists can grasp the market discourse power. Analysis of the advantages and disadvantages of the three camps, traditional lighting enterprises: traditional LED lighting enterprises have experienced a long period of development and have a deep precipitation in terms of brands and channels, and can rely on brands and channels, LED lighting products will be introduced to the market quickly, but the ship is difficult to turn around and the market reaction speed is slow. The research and development and technology of LED lighting products are still not mature enough. If traditional lighting enterprises want to become the leading role in the LED era, they must meet the following conditions: mutual assistance, laying the market together with dealers and establishing a good brand influence; The second is mutual trust. Enterprises need to increase marketing efforts and product research and development to attract dealers of traditional lighting and build a sense of trust between the two sides; The third is interoperability. Enterprises should grasp their own channels, brands, and product positioning, and accurately establish effective circulation channels, in order to truly play the role of channel construction; The fourth is complementarity. In the future, LED industry will be more and more integrated due to the influence of LED Price, channel, brand, market and scale, many traditional lighting enterprises are also embarking on the integration of complementary advantages or shared resources with new LED enterprises. [img] /uploads/allimg/140618/22-14061Q60543913. jpg [/img] New LED enterprises: with the progress of LED lighting and the promotion of favorable policies, various new LED lighting enterprises are emerging in the market, as a fresh blood, this kind of enterprises have continuously injected various breakthroughs and innovative thinking into the industry and continuously promoted the rapid development of the lighting industry. The new LED lighting enterprises are light-packed, have no burden, start fast, rush fast, and have technological and product advantages, but Channel and brand building are weak links. However, new LED lighting enterprises are also facing the dilemma brought about by the rapidly changing market. In this regard, such enterprises need to establish their own channels first. At present, new LED lighting enterprises are focusing more on the development of LED lighting market. In addition, e-commerce channels will become the mainstream in the future, and many new LED lighting enterprises in the industry are eager to try. To sum up, new LED lighting enterprises need to judge the advantages and disadvantages of various channels according to their own development characteristics, and establish channels covering the whole country in a short period of time. The second is the systematic brand building. To build their own brand, new LED enterprises need to make more efforts in the subdivision field. Cross-Border LED enterprises: With the continuous development and maturity of China's LED lighting industry, cases of technological integration and cross-border products between LED lighting industry and related industries are constantly emerging. The industry is good, and even attracts cross-border mergers and acquisitions. Judging from the investigation of the industrial chain, many LED companies have the need for mergers and acquisitions and refinancing this year. The scope of cross-border is not only manifested in the integration of the vertical industry chain in the LED lighting industry, the middle and lower reaches, the horizontal market, technology and services; It also shows the integration between different industries. However, the cross-border LED enterprises have taken a fancy to this fertile land and have abundant capital. However, it may be counterproductive to copy the successful experience of other industries to the lighting industry, as a result, the understanding of the lighting industry is not clear enough, thus losing its direction and causing blind investment. Next, there are more cross-border enterprises. For them, LED lighting products are only an addition or supplement to their main business. By then, the industry will become more crowded, and the crisis of LED lighting enterprises will really come.