Who will 'dominate' Henan market in LED enterprises?

by:ALLTOP      2019-12-16
Xinzheng city electric lighting Mall is a well-operated lighting store in the local market. It has a good foundation and popularity in the local market. Although the store area is not large, the warehouse goods are classified reasonably, and the typical small store is a large warehouse. According to Ms. Li, head of the store, the store has been in operation for 30 years, operating flying carvings, Qiao Sen, Chint, Delixi, xiaobailong, Kemeng and other brands. Xinzheng city, Xinzheng city, is located in the central part of Henan province. Zhengzhou, the South is connected to Changge, the East is adjacent to Zhongmou Weishi, and the West is connected to Xinmi city. It belongs to Zhengzhou city. It covers an area of 873 square kilometers and has a population of 78. 60 thousand, with jurisdiction over 14 townships (Town), 337 administrative villages. Xinzheng was called a bear in ancient times, and Xuanyuan Huangdi built the capital here. In the era of Emperor, Xinzheng was the country of Zhu Rong. Xinzheng, also known as Zhu Rong's market, also known as the bear market, is the early source of the ancestors of Chu. Xinzheng's lighting market started in 1986. At present, there is no large-scale building materials market. Lighting stores are relatively scattered. From 1986 to now, they all rely on the demand of the whole market contracted by several established lighting stores, the operating life of the rest of the lighting outlets is within three years. At present, Xinzheng city has a powerful lighting dealer, located in Xinzheng city electric lighting mall opposite Yanhuang square, Renmin Road, Xinzheng City. The store area is about 200 square meters, and the decoration is simple, the door and store furnishings continue the typical decoration style of the old market. Xinzheng city electric lighting Mall is a well-operated lighting store in the local market. It has a good foundation and popularity in the local market. Although the store area is not large, the warehouse goods are classified reasonably, and the typical small store is a large warehouse. According to Ms. Li, head of the store, the store has been in operation for 30 years, operating flying carvings, Qiao Sen, Chint, Delixi, xiaobailong, Kemeng and other brands, with 26 employees and 6 vehicles. Ms. Li said that 600 thousand yuan worth of goods had just been imported at the beginning of this year, and there is currently a backlog of 3 million yuan worth of goods in the warehouse. Due to the current bad market conditions and changes in consumer groups, in order to reduce operational risks, the inventory has been adjusted some time ago. Changge City belongs to Henan province Xuchang City is Xuchang under the jurisdiction of the county-level city; It is adjacent to Xuchang city in the South, Zhengzhou airport in the north and Xinzheng International Airport; The total area is 650 square kilometers and the total population is 77. 70 thousand people, with 4 streets, 10 towns and 2 townships. The author visited Changge City, where there is no large-scale lighting market at present. The more powerful local brands are opal, Rex and Foshan Lighting. In addition, xinhuali lighting in the Western Building Materials City and Huatai lighting in Changshe Road have opposite store area and decoration furnishings. Due to the large number of enterprises in the Eastern District of Changge city, and the relatively large houses in small towns and towns, the local dealers mainly go to the Community promotion and decoration projects. However, due to the relatively close proximity to Zhengzhou, most of the relatively large engineering orders and consumption will flow to Zhengzhou. The local business is Opal lighting, with an operating area of 500 ㎡, 14 employees, two outlets and one image store for Opal. Mr. Hu, the agent, said that the task given by the company is more than 1 million a year and has been completed by half. Opal's online store has had an impact on physical stores, especially in recent years when the market is sluggish and the company's support for outlets is not enough. It is hoped that manufacturers can increase their support for the terminal market. Foshan Lighting is located in Jinying Road, Changge City. The store is decorated according to the standard. Some time ago, it received two rectification notices and has changed its products. Mr. Zhang, the agent, said that Foshan Lighting has been in operation for one year and the local effect is still acceptable. So far, the number of orders has been 20000, generally between 3000 and 4000. Foshan Lighting ordinary light source products are more grounded and easier to sink channels in villages and towns. In recent years, the market situation is not good, and I hope to get more support from the factory. Yuzhou City, Yuzhou city, is known as the capital of China, and is famous for its enamel culture, Dayu culture and traditional Chinese medicine culture. In history, it was the capital of the Xia dynasty of the slavery dynasty in China, the origin of the five famous porcelains in China, and one of the four major Chinese herbal medicine distribution centers in the Ming and Qing dynasties, it is known as the summer capital, the capital, and the medicine Capital. With the rapid development of social economy, Yuzhou city ranks among the top in comprehensive strength in the country. Yuzhou currently has two formed building materials markets, one in Yuzhou's traditional Chinese medicine market and the other in Yuzhou's commodity trading expo city. At present, there are more than 120 large and small lighting stores in Yuzhou. Due to the large number of merchants, regional competition is obvious, and it is close to Zhengzhou, the provincial capital. Many consumers have gone to Zhengzhou Market. However, due to the rapid economic development in Yuzhou, to a large extent, it has boosted the construction of local real estate and urban projects. At present, there are many new buildings in Yuzhou, which provides a huge demand for the lighting market. The two influential brands in Yuzhou are opal lighting and Rex lighting. Opal lighting has three online stores in the local area, with a total area of 1400 ㎡, and 20 employees. Mr. Xia, the agent, said that in the past, the bigger the store, the more obvious the advantage, but in recent years, more and more people feel that the bigger the store, the greater the operating pressure, especially in the inventory. Leishi Lighting in Yuzhou city is a large local lighting dealer. His agent, Mr. Sun, has been operating lighting for nearly 20 years. He has three local online stores with a total operating area of nearly 2000 ㎡, and has undertaken most of yuzhou's engineering projects. Mr. Sun said that the Rex brand has advantages in local bidding projects, but the price transparency of the Rex brand is too high and the profit margin is relatively small.
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