What does the small brand of LED lamps rely on to win the market?

For those small lamp brands that have just entered the market, there is neither too much money to stir the lamp market nor the power of the lamp brand to influence the market. In a poor and white state, what does the small LED lamp brand rely on to open the market? In fact, as long as the sales staff are willing to spend time studying the market, they can still find many opportunities. The question is whether we can carry out sales innovation and break the traditional thinking mode. Borrowing, as the name implies, is to sell your own products with the help of other brands or product channels without your own sales channels, so that your own products can quickly open up the lamp market, establish brand awareness and influence of regional lighting market. Strategy 1: for small brand products, the value brought to channel customers is more high profits, but due to the low popularity of the products, at the same time, the company has no way to invest higher market costs to carry out brand promotion, so finding high-quality dealers and promoting products with the help of dealers is an effective and rapid means to open the market. In the market, the dealers of the same category are also divided into three or six, and there are just-starting couples and wife stores and standardized operation and management dealer trading companies. What kind of customers are you looking? Of course, we need to find big money. After years of market experience, these big dealers and agents have certain market awareness and development requirements, at the same time, the main brands in their hands are mostly in a state of large amount of profit, and profit is the core lever to incite dealers to try. When adopting the market strategy of big money, how to persuade dealers to cooperate is a key step. First of all, the sales staff should investigate the large dealers in the market and understand the financial strength and cooperation willingness of each dealer. Secondly, it is necessary to strengthen the visits to these large households, and at the same time to strengthen the customer's feelings, find the opportunity to try the first cooperation, and say that it is vulgar, the small three are all in the upper position when there is a crack between the husband and wife. Thirdly, we must consolidate the achievements of the first battle with one drum, use various methods to strengthen the display of our products in the dealer's shop, and let the dealer purchase goods so as to put pressure on the dealer to attract his attention. Zhejiang Shangyuan Group is a wine agent company, and Sun Jinqiang is responsible for the sales of drinks in Linping area. In the process of developing new customers, a large-scale local hotel entered the sight of Sun Jinqiang, but there was no way to reach cooperation after many visits. Sun Jinqiang said that the more big customers, the less willing they are to cooperate with us, because they all have their own main brands, and many purchasers are not willing to take this risk to replace or introduce new beverage brands, once the introduction is unsuccessful, it will be blamed by the boss. Sun Jinqiang has the typical characteristic of an excellent salesperson, that is, perseverance. You refuse me thousands of times and I treat you as if you were in first love, he did not give up his visit to the customer because of his refusal. One day, the hotel manager called the current supplier's sales staff, hoping that he could send a car to send some drinks from Hangzhou. The supplier's sales staff refused his request on the phone. Just this thing was known by Sun Jinqiang. He took a car from Hangzhou and brought the wine from the hotel manager. The other party was very moved by this matter and said, Xiao Sun, you should send some of your drinks first and I will sell them. In this way, Sun Jinqiang's customer list has another powerful family.