Traffic is king: how to build the lighting industry platform operation?

About the traditional enterprise, the traditional industry of the era of mobile Internet marketing and strategic breakthrough, I wrote some articles of the hall. Today I saw a real case, continue to talk about mobile Internet era, the lighting industry model of platform. If there is a platform, to domestic outfit consumers, domestic outfit company, upstream materials suppliers, and Banks are integrated to solve the pain points and provide value for them, home sales even if they don't make money or less money, but the use of financial leverage to produce their own profit, is not very good?

fujian's boss, Lin is such a pattern explorer and practitioners. The existence of this model, actually to answer three fundamental questions: first, he solved the consumers, designers, suppliers and the bank what pain points? Second, he is how to solve these key? Third, what is the profit pattern of he? These three questions, we try to focus together answer: a, consumer pain points and solution of traditional residential water price is very big, opaque. Advocate material provided A platform for 398 yuan, the price is much lower than the consumer to professional market purchasing price. One-stop shopping, each has more than 20 kinds of material, to choose from. Owner low-interest loans, is half the bank interest. Designers of domestic outfit company credit ranking and ability, consumers have a platform for consumer protection. Service credit guarantee, A platform to provide services, after-sale guarantee, consumers through the effect of domestic outfit and quality scores and rating, to influence the collection of domestic outfit company and credit rating. Offline more than 10000 square experience of real shops, online scene experience, visual effect. Second, designers, and pain points and solution of domestic outfit company designers don't have to worry about the customer flow problem, the platform has a variety of promotion and drainage measures, to ensure that designers don't lack. Stylist is generally bad rap, relatively tense relationship with clients, lack of trust. One stop shopping on A platform, it's one price for all consumers, designers Montana fair and rebates. A platform for consumers and guarantee measures of drainage and brand appeal, make the designer's own drainage, can also be aboveboard on A platform of digestion, the tension between clients and designers get A degree of ease, trust. Three, the upstream supplier's pain points and solution provider a flow more greatly pathway, can distribute products. Manufacturer to some extent, remove the intermediate links, can provide customers with better service and product security. Of course, the model of upstream suppliers, may also be a brand agent. Platform for very low cost only a few points of the sales commission. Four, the bank's pain points and solution platform flow is very big, Banks can provide consumers with cheap loans. Platform at any time on the hundreds of millions, billions and billions of cash, even become a bank account deposit money, can have the funds to bank loans, or packaged into financial products for sale. So this model, A platform where profit? A platform of profits mainly includes two aspects, one is the sales point, of course it is part of A few. The other part is A platform to provide third party guarantee, all consumers' money was lying on A platform, so account flow of cash and stable, become indispensable to his profit and financial leverage. To some extent, it is a bit like the function of alipay. Solve the pain points of the quartet, to solve the problem of one of the most fundamental, the flow of customers come from?

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