To the 'big and strong' direction lighting industry must strengthen brand consciousness

Recently, the author entered the yongkang, most dealers in visits to yongkang lighting industry is experiencing a transformation to the brand of 'pain'. Brand management seems to have been more dealers to reach a consensus, and spreading become a habitual tendency. Yongkang lighting market is no exception, but its product positioning is given priority to with mid-range products, less known and inferior brand, groceries, sales, profit rate of return is low. In the current environment the downturn, disadvantage is obvious, also don't have any profits, many dealers in pain, Shouting 'wear out'. The Ming hui, head of the lamp Zhou Guozhang said, business is in deep freeze, facing reshuffle. Seize the good brand to achieve profit. Break through the market, to gain a foothold to do further. The awakening of many dealers takes the brand course consciousness originates in the bad environment, competition is fierce and the consumer brand awareness is weak, come to realize that selling products selling brand, brand as the added value of products, rather than the product itself. In front of the industry crisis, there is no brand awareness suffered a lot of dealers. On the contrary, those who pay attention to brand construction, set up taking high quality brand line early dealers have made millions. Ding xin lighting Cui Jinqiang is one example. The emperor have long bao hui, flange, huanyu, snooker, such as brand, especially bao hui and huanyu brought him generous returns, not only the business is not affected by the environment, but more to do, the better. At present, the Cui Jinqiang is interested in expanding stores. Brand transformation will be accompanied by a 'pain', but the 'pain' to let dealers to grow. Yongkang now doing better and sidon lighting and the Ming hui lighting. Main kaiyuan, emperor Ming hui feng, the Ming hui, military, qi hao, creation of special grade, with a total area of more than 2000. Sidon's main philips, sidon, Sue brands such as pine, meters, a total area of more than 1000 flat, current meters Sue store is in decorating. Yongkang, the author observed the highest prices to more than 40000 at present, the cheapest also want to 7, 8000, economic potentiality is abundant, consumption ability is very strong, demand is big, so the current problem is how to put in front of manufacturer and distributor of 'big but not strong' brand into a 'big and strong' quality brands, catering to the market demand.