Three major trends in LED display upgrade are worthy of attention

From the first half of the year, demand in 2014 is picking up. At present, all production lines of Tongpu science and technology are operating at full capacity, and major projects such as Chongqing 600 m² LED display Project and Haikou airport project will be completed in the near future. In the second half of 2014, it is also worth the LED display industry to continue to look forward to! An open market means that the profits of fiercely competitive products are getting smaller and smaller. How to get out of the current development dilemma has become the focus of major LED display manufacturers. Compared with the business opportunities brought by replacing display equipment in other industries, the market space potential formed by the upgrading of LED display products is unlimited. The upgrading and replacement of LED display screen itself can be divided into two aspects: first, the replacement formed by the service life of the original LED display screen products. Affected by LED light attenuation, the life of LED display screen is generally about five years. The past five years can be said to be the five years of China's LED display Gold, LED display has been greatly popularized in advertising, stage, stadiums and other application fields. Therefore, in the next few years, there will be a large number of LED display screens that have reached the service life and need to be replaced, which will undoubtedly bring huge economic benefits to enterprises. Secondly, it is new technology, and new products replace traditional products. Up to now, there are three development trends in the industry that deserve the attention of enterprises. It is the trend of full-color LED display screen replacing single and double colors. In the LED screen market, LED full-color display has become the mainstream product in the market, but the LED screen market represented by the door screen is still the world of single and double color products. However, with the progress of technology and the decline of cost, the front screen market, which is the defense line for single-color and double-color products, will soon be broken by full-color LED display screens. In fact, as early as 2011, some enterprises began to produce P20 full-color front screen. Later, more refined P16 products appeared. However, due to the large spacing, the display effect is very harsh for ordinary stores, coupled with the high cost, it is difficult to promote. In 2013, the single-color and double-color market accounted for the forefront of the powerful color began to push P13. 3 full-color front screen, relying on its own channel's strong ability to distribute goods, has achieved certain results in the terminal market. But objectively speaking, the current full-color door screen has not really shaken the position of single and double colors in the door screen market. First, because the price is high, and second, the use is not as simple as single and double colors, and the manufacturer's later maintenance cost is relatively large. Second, it is the trend of high-density LED display screen replacing low-density products. With the progress of upstream chip and packaging technology, the spacing of LED display screens will drop by 1 ~ every year ~ 2mm. Take outdoor LED display screen as an example. The mainstream product in the industry was P10 before, and now it has reached P8 and P6. some enterprises have even developed P3 outdoor LED display screen. Under this trend, SMD surface-mounted products have begun to replace in-line products with the advantages of display performance and gradually become the future development direction of outdoor display screens. However, we also see that in the face of the challenge of surface stickers, the more mature in-line display screen is not waiting to die. Using a 246 lamp bead with a smaller radius can now also achieve an outdoor LED display screen with a spacing of P6. In addition, it is worth mentioning that some enterprises have developed outdoor three-in-one in-line products by improving the in-line process and sealing RGB three chips into one in-line lamp. Using this packaging method, the in-line LED display screen can achieve smaller density without changing the production process, and is competitive in price. Third, the large-pitch LED display screen is recognized by the outdoor lighting market and has great potential to replace the traditional digital tube market. At the same time of the rise of indoor small-pitch LED display screen, the super-large area LED photoelectric curtain wall used for outdoor building lighting also brings new growth space for the industry. It is understood that the LED photoelectric curtain wall consists of a large number of large-pitch light bar screens, mainly used in the whole wall and roof of the benchmark building in the city center. For advertising operators, large LED display area can bring higher advertising revenue, because advertisers tend to put in larger media. To sum up, the upgrading of LED display screen will bring new growth momentum to the industry. LED advertising machines and LED small-pitch display screens will open up new markets for the industry. In addition, the demand for LED display screens held in Brazil World Cup and the replacement demand for LED display screens on American expressways will be favorable to the industry. The LED display screen in 2014 is expected to sweep away the haze of last year, towards a brighter future.