Three major manifestations of immature e-commerce in LED lighting enterprises

There is no doubt that the rapid development of e-commerce has made many traditional enterprises see hope. They are excited and excited. Indeed, many traditional enterprises have accumulated and precipitated their brands for many years, have a deep understanding of products, and have inherent advantages in cost control. It seems much easier for them to enter e-commerce. But in fact, they have encountered many difficulties and setbacks in the process of developing e-commerce. Sum up a few points: because the business owner does not understand e-commerce enough. Their past ideas of developing products and selling products can no longer be played on the Internet. What is the reason? Traditional enterprises lack Internet thinking. Internet thinking is a very popular word. My understanding of it is very simple, that is, interactive and emotional marketing, story marketing. The products you sell on the Internet are no longer stiff products, but vivid stories and sincere emotions. You should really establish emotional resonance with consumers. Second, enterprises generally have the psychology of quick success. The boss made a decision, started the e-commerce, began to form a team with great fanfare, prepared the inventory, and hoped to earn a lot of money in a short time. In fact, this is a typical mentality of quick success. Traditional enterprises entering online, a completely strange environment, coupled with the fierce market competition, requires a long learning cycle. If the boss excessively pursues sales volume and market share, it is likely to kill the goose that lays the golden eggs and kill an excellent e-commerce brand. The correct approach should be step by step and focus on the future. Through the e-commerce channel, brands can be quickly recognized and accepted by consumers, which can bring huge added value to products. This kind of publicity effect is huge. Third, the lack of overall thinking. When it comes to e-commerce, many companies understand Tmall or Jingdong, or WeChat. In fact, this is extremely one-sided thinking. E-commerce is a systematic process and a network-wide marketing. What is network-wide marketing? It is directly connected to computers, mobile phones and offline, integrates traditional Internet, mobile phone internet and terminal physical stores, and can realize data sharing in different platforms. It integrates a series of e-commerce contents such as product planning, product development, website construction, online store operation, brand promotion and product distribution. This kind of compound marketing mode will give traditional enterprises more imagination and accelerate the e-commerce process of traditional enterprises.