The survival rule of lighting brands in LED era

The industrial development environment changes rapidly. In the traditional lighting era, the lighting industry has developed to a quite mature stage, and the market presents a pattern of several major brands coexisting. several Giants in the traditional lighting era have become deep-rooted lighting brand concepts in consumers' minds. After entering the LED lighting era, emerging brands have sprung up and impacted the market pattern. In the LED era, there is a lack of appealing new brands, and the industrial development environment is changing rapidly. In the traditional lighting era, the lighting industry has developed to a quite mature stage, and the market has shown a pattern of several major brands. several Giants in the traditional lighting era have become deep-rooted lighting brand concepts in consumers' minds. After entering the LED lighting era, emerging brands have sprung up and impacted the market pattern. The pattern of lighting industry is difficult to reshape, but there will be some changes. Some new enterprises will come out, but several Giants in the traditional lighting industry still have their own status. At the same time, these lighting giants will not change the overall layout in the short term because of the arrival of LED. In today's LED lighting industry, with the fierce market competition entering the adjustment period, the demand for LED lighting market still maintains a steady growth momentum. Therefore, some people think that what Chinese enterprises lack is not the market, but the lack of brands and products with sufficient appeal. At present, the number of brands that have appeal in the lighting application sector is still relatively small, so there are relatively few choices between dealers and consumers. the whole lighting industry is characterized by large industries, small enterprises and few brands. With the continuous development of the lighting industry, some medium-sized enterprises still have the potential to gradually develop into leading brands. Pan Xiufang believes that there will be more selective and reliable brands in the whole market in the future. In the fierce competition in the industry, enterprises with strong comprehensive strength and brand support can face the market competition more calmly. The brand advantage is self-evident, and the brand awareness of enterprises will become a sharp weapon based on the market. Building a mass brand requires comprehensive capabilities, such as product capabilities, market capabilities, and more importantly, capital strength. Public brands also need long-term accumulation. In addition to having basic comprehensive strength, enterprises should also have the concept of long-term development and sustainable development. Survival of the fittest, enterprises need to find their own rhythm, the recent LED lighting industry negative news frequently, such as specialized LED filament lamp Zhongzhou photoelectric bankruptcy, and delipu photoelectric into the triangle debt vortex; The capital chain of Pinyi lighting, which specializes in e-commerce, is broken; Ruigu Technology, a manufacturer specializing in LED driving power supply, closed down. This is a normal natural elimination process in the development and maturity of LED industry. Because the production capacity of the whole industry expanded too fast in the early stage and expanded to the real demand that has been out of the market, this is a phenomenon of return. Although the lighting industry has been shuffling news, the industry has also sent some positive energy. It is reported that the mulinsen consortium successfully acquired the Osram light source business, and a series of keywords such as mergers and acquisitions, transnational, consortium, and brand stimulated the heat of the industry. After decades of development in China, the strength of many enterprises has surpassed that of some foreign brands. The positive aspect is that the strength of domestic enterprises is gradually increasing. After their own development, they can have the strength to make acquisitions and expand their own scale. However, due to the imperfect enterprise mechanism, price competition and quality requirements, many well-known foreign brands may withdraw from the Chinese lighting market, which is not a particularly good phenomenon for the market in the long run. Postscript, after more than 30 years of reform and opening up, China's lighting industry has been honed by domestic and foreign market competition, and China's lighting industry has formed a certain scale. In the face of the current complex and ever-changing economic situation, only by creating new growth modes, laying out and reforming with new ideas under the changing structure can enterprises achieve their final goals. this is indispensable to the support of brand strength.