The survival of enterprises in LED lighting era

Intellectual and elegant, this is the impression that Huang Li, the general manager of Jiamei light, left to many people. In 2005, Huang Li, who helped her father to manage the hardware business, broke into the lighting industry by mistake and founded Zhongshan Jiamei Zhiguang lighting Appliance Co. , Ltd. At that time, it was a good day for the domestic economy to flourish, and Jiamei light also grew rapidly with an increase of more than 35 per year. Intellectual and elegant, this is the impression that Huang Li, the general manager of Jiamei light, left to many people. In 2005, Huang Li, who helped her father to manage the hardware business, broke into the lighting industry by mistake and founded Zhongshan Jiamei Zhiguang lighting Appliance Co. , Ltd. At that time, it was a good day for the domestic economy to flourish, and Jiamei light also grew rapidly with an increase of more than 35 per year. After more than 10 years of development, today's Jiamei light has become famous in the industry. It is understood that at present, Jiamei Zhiguang has established a channel network covering the whole country, with 20 operation centers and more than 100 core distributors, it has also undertaken many large-scale engineering projects such as Wanda Plaza, Sanya Haitang Bay Intercontinental Hotel, Red Star Macalline, Huafa Group, etc. , and has maintained a good development trend in the market environment of the overall economic downturn. One day after the National Day, Jucheng Xiaolan was sunny and beautiful. The author had the honor to interview the goddess who was beautiful and talented, and talked about the future development of Jiamei light. Focusing on business photos and professional services, with the advancement of urbanization such as farmers' entering cities and the opening of the two-child policy, the development space of the lighting industry is still very huge. In the interview, Mr. Huang showed great confidence in the prospects of the lighting industry, and said that as the LED market gradually became rational, the control of product quality was the foundation of competition. In the past few years, the entire LED lighting market was very chaotic. Many dealers only cared about the price, and the methods of free decoration and excessive subsidies were popular. After suffering a lot of losses, merchants are now paying more and more attention to the comprehensive strength and product quality of enterprises, which is a good thing for brand enterprises that are steadfast in making products. According to Huang Li, this year's Jiamei light combined with the market positioning of commercial lighting, has made a lot of efforts in products and channels. First, strengthen product research and development, personalized production on demand. This year, the company has developed a series of cost-effective new products, such as integrated downlights, as a sharp weapon in the market. At the same time, following the current trend of personalized and flexible production, adjust the research and development and production processes, and customize products on demand according to the consumption needs of end customers. In the past, we sold whatever we had, and the products were standardized. Now, the company has set up a special engineering team to carry out personalized research and development design according to the needs of customers. Huang said. The second is to develop channels and projects simultaneously to enhance professional services. Channels are always the top priority of an enterprise's work. This year, while developing and maintaining the original distribution channels, Jiamei Zhiguang has increased its investment in engineering channels, not only strengthening cooperation with large real estate companies, brand chain stores, hotels and other customers, we will further improve the back-office service system and set up an engineering center to provide more professional and meticulous services to major customers. With the improvement of people's living standards, people's requirements for commercial space are getting higher and higher, and more lighting solutions are needed, it also requires enterprises to have more professional product research and development capabilities, faster response speed and more thoughtful services. This year, Jiamei Zhiguang has invested a lot of resources and manpower in the project. At present, Wanda Group, Sanya Haitang Bay Intercontinental Hotel, Red Star Macalline, Zhuhai Huafa Group, etc. have become our important partners. Mr. Huang talked about the series of achievements in the engineering field this year, such as several treasures. In addition, Jiamei Zhiguang also actively embraces the Internet and uses e-commerce as a powerful supplement to offline channels to provide more comprehensive supporting services for merchants. The Capital Power LED in the eyes of Angels is a game of capital and technology. In recent years, the integration of mergers and acquisitions in the industry has been surging, and the situation of big fish eating small fish has become more and more prominent. For example, Guangsheng has entered the Buddha photo, and Jason has acquired Super-time light source and LEDVANCE, the large enterprises in the capital market also naturally make the living space of small and medium-sized lighting enterprises more and more narrow. In addition to the position of general manager of Jiamei Zhiguang, Huang Li seems to prefer the status of angel investor, and also pays close attention to the trendy technologies and technological trends such as robots, visual intelligence, cloud computing, etc, there are also many friends in the circle of friends in investment banks and financial circles. For capital, Huang is very happy to accept. When the Enterprise develops to a certain scale, the founders need to change their thinking. When they are not competent, they must hand over to a more professional team to operate. At present, some entrepreneurs often think that they are barbarians at the door when talking about capital, and they are bloodthirsty. I think that this view is somewhat one-sided. The reason is that they do not understand capital and do not know how to use capital. Looking around the current business world, there are still many cases of making enterprises bigger and stronger with the help of capital. The poems of the goddess and the distant Huang Li are the native people of Zhongshan, who have the gentleness and quietness of Guangdong women, low-key and unobtrusive. While busy with her work, she seems to prefer poetry and distance. It is said that sports are good cosmetics for women. In their spare time, Huang always likes to climb, ride, and play ball games. They will be exiled between the Green Mountains and the green waters. On a dull and lonely business trip, I like to read a few pages of books, life, not only the eyes, but also poetry and distance. A woman who loves life and knows how to be empty, the years will be gentle to her. Her luck, I believe will not be too bad; Career, there must be a better development.