The rise of LED promotes the transformation of traditional lighting enterprises1

LED lighting started in 2008, experienced a hot period in 2010 and 2011, became rational in 2012, and showed steady growth in 2013 and 2014. Correspondingly, Enterprise A takes advantage of the original brand influence to reorganize and optimize the channels again, trying to join the first-line brand camp of LED lighting application with the help of LED lighting. I. Channel layout and the rise of LED products have prompted many traditional lighting enterprises to enter the transformation trend, with commercial lighting enterprises bearing the brunt. First-line enterprises such as NVC and sanxiong, second-tier brands such as Jiamei, Sidon, and pinshang have been transformed and LED by the brand precipitation for many years. Many of them are more flustered during the transformation process, while Enterprise A has its own ideas. and formulate the strategy of LED trilogy: step: start to build the LED production line in 2010, and gradually transfer the manufacturing advantages of traditional lighting to the field of LED lighting; Step 2: In 2011, LED research and development centers and laboratories will be mainly established to learn from LED lighting technology experience. In 2012, the product line was integrated and LED lighting products were put on shelves. Step 3: focus on the overall market layout and brand building in 2013. Optimize channels in 2014, set up Operation Center to optimize channel management and expand brand influence. At present, in the field of LED indoor lighting, commercial lighting is growing rapidly. With the gradual improvement of consumer awareness, the field of home lighting will be another main battlefield for Enterprise A. When the LED lighting price is only 15- At about 20, the market situation will transition from policy support to the natural market acceptance stage, and now it is time. More than ten years of brand precipitation, OEM export and other diversified operations have supported the rapid transformation of A enterprise and the elements of channel upgrading. The current engineering-based orders and energy-saving lamp export orders in Jiangxi and Fujian support huge transformation expenses. In the next few years, the company will also increase investment in capital, equipment, technology reserves, market promotion and other aspects. Second, in the era of adding LED lighting to dealers, the unstable product plan, the danger of inventory depreciation, the surge of competitors, the market downturn and other factors have made many dealers confused in operating profits and choosing brand cooperation. In this regard, A company continues to add to the dealers in product categories and channel services. At the product level, traditional lighting lamps are dominated by light sources, which determine the lamp specifications, 10 watt energy-saving lamps determine the size of downlights, and LED lamps determine the light source. the 30-watt lamp has a point light source, a surface light source, etc. , and the product is in the fusion stage. At the merchant level, the cabinet wall of traditional business photos is very rich, but the ceiling is ignored; The home lighting ceiling is rich in grades, but the cabinet wall is not well laid out. From the perspective of the operator, spending the same money is sure to bring the space into play, hoping that more groups will come in, whether it is home, business photos or light sources can meet the needs of consumers.