The price of LED lighting products urgently needs standard specifications1

With the promotion of favorable policies and good market prospects, many lighting enterprises have set foot in the LED lighting field. In recent years, the domestic LED lighting industry has developed rapidly. However, behind the prosperity of the industry, there are also serious chaos, that is, there are few enterprises in the industry that really have the strength of LED lighting design and research and development. many are profit-seeking manufacturers who lack strong strength. The addition of profit-seeking manufacturers will easily lead to a mixed situation in the LED lighting market and uneven product quality, which has caused obstacles for ordinary consumers to purchase LED products. Many consumers are puzzled, why are the same LED products, the price difference is so big? Status quo: low-priced products are labeled with low-quality labels. When you enter major lighting stores, you can find that the LED light source market has undergone great changes: not only brand manufacturers have introduced various LED products, prices have also dropped a lot. NVC, opal and Philips have all introduced LED series products produced by their own brands. Traditional lighting enterprise sanxiong. Aurora is also actively working through a number of measures to comprehensively layout the LED lighting market. In terms of price, a 3 w led bulb has a low price of 2 yuan and 3 yuan, and a high price of 50 yuan and 60 yuan. The prices of the same product, the same parameters and different brands are very different. As shown in the above table, for Philips, NVC and other well-known traditional enterprises, even if they transform into LED products, their products are much higher than those of small and medium-sized enterprises that have just emerged in the lighting industry. A 3W bulb lamp sells 19. 9 yuan, but Rui Erliang and fulaiya are a few dollars. Apart from other factors, brand awareness alone has also brought good benefits to these large enterprises. May I ask, when you buy the same product, you will give priority to Philips, NVC and other relatively standardized and rigorous management systems for products and services. at the same time, through long-term technology accumulation, service innovation and brand precipitation, well-known brands with strong integration capabilities in technology, management and service, or choose products that are unknown, have no more guarantees, and are low-priced? The excess LED production capacity has LED to a lot of lighting companies to fight a price war. Although some LED products are very cheap, the quality of their components will inevitably be sacrificed. Price war can only be used as a tactic for enterprises to attack the city, but it must not be a winning strategy for enterprises. The core strategy of the Enterprise must return to shaping the brand value, firmly grasp the bottom line of quality, seek the road of management and quality improvement in the long-term price competition, and build a century-old brand enterprise. With the change of the concept of domestic mainstream consumer groups, low price has gradually become a synonym for low quality, and consumers have a higher acceptance of the product premium brought by the brand. However, the establishment of the brand is by no means an overnight success. The attempt to quickly increase the popularity of the enterprise by launching a price war to occupy the market can only be said to be a dry fish, drinking poison and quenching thirst. Imagine that when a company's products are labeled with low quality, it is easy for the company to try to reshape the brand. Analysis: advantageous products make brand enterprises in the surging wave of price war. Every enterprise will inevitably participate in it, but LED enterprises should not regard price war as their way to win. Only by establishing its own brand can enterprises occupy a place in the competition. For enterprises that have gone through a hundred years of ups and downs, the brand value built on a solid foundation is the weapon for them to win. The current price war has been enough, LED enterprises should learn from it, no longer take the old road of price war, but set about to improve the technical content and quality of products, and finally establish their own brand. Enterprises committed to shaping their own brands must have their own advantageous products, so as to have better competitiveness and better establish their own brands.