Semiconductor Lighting industry returns to rationality in 2013
Time flies, and in a flash, we have been floating and sinking on the surface in this era of listening to the wind but not the wind and watching the rain.
In 2013, the entire semiconductor lighting industry was no longer as tossing and turning as it was in previous years.
As for the performance of the industry in 2013, I prefer to use rationality to summarize the right and wrong of this year.
At the beginning of the year, Shenzhen abolished the LED plan as a false alarm. Shenzhen's LED industry started in the early 1990s s and developed rapidly. Enterprises accounted for nearly half of the country.
Shenzhen took the first step. Many other local governments came to Shenzhen to Rob LED enterprises to develop there. Many LED enterprises went out of Shenzhen and expanded their development in this way. The whole industry was very impetuous and obviously overheated, however, many enterprises closed down as soon as the capital chain was broken because they were not satisfied with the situation and the local government policies were not fulfilled. This is the beginning of a rational policy.
Investment in LED in 2013 is no longer a rush. Layman watch professional kan men dao.
The frequent closure of large LED enterprises proves that the LED industry crisis is beyond the scope of the normal reshuffle of the industry.
After all, the LED fire in the first two years has also irritated the LED industry itself.
The lure of policy subsidies has LED some LED enterprises to Longwang and Shu, and LED enterprises from all over the country have quickly started, then either stranded or fallen.
Throughout this year, the investment in LED has been much more rational.
2013 is the year when the channel opens, so it is important to Rob dealers.
The channel advantages of traditional lighting enterprises are obvious, and the enterprises are large in scale and fast in transformation.
Large enterprises such as sunshine, Rex, Opal, sanxiong, Debon, Jiamei and Buddha photo have all undergone rapid transformation, and the proportion of LED output value is increasing rapidly.
At the same time, e-commerce is a good channel to integrate the retail market, perhaps with a market share of more than 5. Many emerging LED enterprises are laying out their e-commerce field, including traditional manufacturers.
However, it is not a rush. Hongli Optronics's abrupt end to e-commerce just shows the rationality of enterprises in channel selection.
The trend of industry to rationality is a summary of the past and the beginning of welcoming the future glory. The road is long, and I will go up and down.
In 2014, let's jointly build the Chinese dream of semiconductor lighting industry.