Rural areas have replaced cities as the new 'battle zone' for street lamp companies

In the face of the Chinese street lamp market, which is now in the stage of competitive differentiation, if our street lamp brand wants to have a place in the street lamp lighting market, it is no longer a simple matter, as in the past, relying on a large number of advertising The era in which propaganda wins the market is no longer, and the era in which the market can only rely on strength and technology is also gone. Facing the current market, if you want to emerge as a high-quality street lamp brand, you must combine product strength and comprehensive marketing strength. With the continuous development of urban street lighting projects in my country, the mature development of LED street lamps It has been recognized and recognized by consumers. At the same time, we know that due to the huge scale of the lighting industry, the competition between enterprises is also increasing, and the corresponding profits can only be less and less. If companies want better development, they can only move to the rural 'battlefield' of our country's community-based market. The next thing to consider is how to make our street lamp products and brands enter our market smoothly. Go inside the rural market. In our rural areas, what we value rural street lamp products is not only the quality, but also the price. Basically, the income level in our rural areas is lower than that in the cities, so now rural consumers are also For frugal products, internal and external factors must be taken into account when pricing products. You cannot price the street lamp solely based on the production cost of the street lamp. Finally, you must take the current market demand into consideration. We will try our best to deliver high-quality and low-cost street lamp products to township consumers to gain their trust and favor. The rural market is very fragmented, and there are relatively few commercial online stores. Therefore, it is recommended that street lamp manufacturers try to cooperate with local commercial enterprises through various forms, such as franchise joint marketing, agency, and agency sales. It is best to be able to establish its own direct selling system or entrusted-agent system, so as to establish a team familiar with the characteristics of rural areas to carry out marketing work in the rural areas, which fits the actual needs of the rural areas. Another point is that it is very difficult to transport products in rural areas. If we can add delivery to the countryside, it will solve a big problem for the villagers and it is also a good marketing method. If you want to know more street lamp information, please pay attention to solar lamp factory lighting.