O2O mode has no obvious impact on LED lighting stores

With the rise of e-commerce and O2O mode, it has more or less brought impact to lighting stores. Many store merchants said that the impact of e-commerce and O2O is that customer traffic is significantly reduced, and the prices of online and offline products are different, which brings a lot of troubles to store merchants. However, under the influence of this big environment, stores are not following the old path, but seeking marketing innovation. Stores that have been built or are under construction are beginning to lead settled merchants to establish online platforms, the strategy of driving offline sales. O2O has no obvious impact on stores. With the development of e-commerce to a certain maturity, O2O has begun to break into people's vision, this innovative marketing mode combining online and offline has also received increasing attention from many entrepreneurs in the lighting industry. O2O advocates the combination of online experience and offline service. Through the integration of online shopping platform, logistics distribution and after-sales service, it has solved the shortcomings of imperfect logistics and after-sales service of many lighting and lighting enterprises in the initial stage of e-commerce, naturally, it has also been favored by enterprises. LED Related Research Report 2014- Analysis report on market competition pattern and investment risk of China's LED digital lamp industry in 2018 14-April 20, 2014- 2018 China LED Automotive Lighting industry merger and reorganization in-depth research Consultation Report 2014- 2018 China LED lamp industry merger and reorganization in-depth research Consultation Report 2014- The 2018 edition of LED Automotive Lighting Industry government strategic management and regional development strategy research consultation 123 O2O mode has little impact on LED lighting stores, so will the prevalence of O2O pose a threat to the status of lighting stores? In response to this problem, the special planning team of this newspaper conducted a store survey to distinguish whether the stores and sales stores in the production area have been significantly affected by the popularity of e-commerce and O2O. First of all, I visited many production areas and sales areas. It can be observed that no matter whether it is a middle-end or a store, although the store has a complete set of development strategies under the Violent bombing of e-commerce and O2O mode, will carry out resource integration and strengthen the brand. According to the understanding of jiuzheng Building Materials Network, a light source enterprise in a store said that no matter O2O or e-commerce, it has no obvious impact on the store, and few merchants can do their best in the problem of goods distribution; Moreover, the main consumer of decorating a house to buy a lamp is still a consumer group over 30 and 40 years old, and most people are not interested in online shopping, the consumption of the younger generation of online shoppers is not enough to affect the impact of e-commerce on the store. The voice of the store, the two can coexist, Wang Dongru, manager of the investment promotion department of Xingan International Lighting City, said frankly that Xingan International Lighting City is an emerging lighting store, the impact of the current e-commerce and O2O mode on Xingan international lighting store is still very small. Because xinjan International Lighting City not only relies on physical stores, but also has established the e-commerce department. The big difference between e-commerce and physical stores lies in the same price problem, marketing coordination problem, supply chain integration problem, etc. Price war is an indispensable way in marketing, but e-commerce cannot replace the social function of physical stores. If the prices of goods can be kept consistent between e-commerce and physical stores, the two marketing modes can coexist. O2O is a trend, and the difference in unit price between online selling and offline selling is a common price strategy in market competition. Therefore, it is inevitable that the development of e-commerce and O2O will bring impact to stores, the direct manifestation is that the customer traffic in the store has been significantly reduced. Su Guangyu, general manager of the lighting City, said that compared with the partial stores, the impact of e-commerce and O2O is larger, because the rent is more expensive than the mid-end stores. In such an environment, the future development of the store will still consider going to O2O mode, because this is a trend. The voice of the merchants, the two can complement each other. Li Yunjiang of Zhongshan Lingli home Lighting Co. , Ltd. said frankly that the e-commerce and O2O models have indeed brought certain impacts to the lighting stores and merchants, the specific impact is reflected in the passenger flow problem. The number of customers who come to the store to see the lights is not the same as before, because the rise of e-commerce and O2O mode has increased the channels for consumers to buy, the store is no longer a shopping route. Li Yunjiang said that its enterprises are also doing e-commerce, and the effect is generally good, but the main sales channel is still physical stores. E-commerce is so popular now, and O2O mode has attracted much attention. Therefore, strategic changes must be made in terms of sales channels in combination with the actual situation. Therefore, in the future, e-commerce will have some emphasis and consideration, let physical stores and e-commerce complement each other and achieve a true combination of online and offline. Entities still have advantages. Huang Xiaolu, director of Suzhou dengdu home life Museum, said that with the development of e-commerce and O2O mode, the impact on physical stores is more or less inevitable. However, for Suzhou lamps and lanterns at present, it depends on the actual effect, and the impact is not particularly obvious. Because Suzhou dengdu home furnishing and living museum is a brand, most of the customer groups sold are customers, and it emphasizes a marketing concept of service, service and service, especially pay attention to pre-sale, sale, after-sales service, so the impact is still very small. Only young people tend to e-commerce, forming the habit of ultra-low-cost consumption, and customers still tend to have a sense of on-site with physical stores.