Non-standard solar manufacturers can lead to the development of the future market is slow

Solar-thermal products developed rapidly in our country, the solar energy water heater market development for 10 years, even the national WuLiuQianGe brand, here again is that brand rather than the brand, because in my in the mind of the consumer even really doesn't have this brand. The current market of solar energy is & other; Chaos throughout the &; Ah, disorderly mess, disorderly make solar employees clearly know is a great big cake, struggling not next mouth. All say every industry has a centralized process, in the process of industry is concentrated, 90% or even 99% of the enterprises have been eliminated, like solar is the exception, industries are instead focused brand is becoming more and more great concentration reflect the strange phenomenon. Now in the solar industry, besides himin, SangLe, term, linuo rhett, Yang hua, tsinghua sunshine, more than 10 strong national brands, there are probably hundreds of small regional brand in the home, the hundreds of small solar regional brand in the home, in the local or base market is popular, but also limited to base the regional market and local market, it is difficult to break through the market cycle, sales are hard to break through in a billion or so embarrassing situation. So, where is the solar energy to success of small and medium-sized enterprises, and how to network, brand and sales layers of breakthrough? The author as a practitioner in nearly five years of the personage inside course of study, comprehensive his years of work experience, combined with the current solar market, I think the solar energy, small and medium enterprises is - to success - - In rural areas to encircle the cities.

one, first of all, the deepening the rural market, rural market is very big, how not so much the brand is to pile the countryside? SangLe is the rural as a key battleground, great in doing fine through the rural market. So, how much is the rural market? In the case of a town, a township in 40 village village calculated at 300 m, is 12000. Based on solar energy in today's development momentum, five years to achieve 80% share is absolutely not a problem, what concept comrades, close to 10000 units. It is a town, so the rural market must do fine.

2, secondly, to encircle the cities market: do the villages and towns after success, will attempt to grab the city gradually.

3, then, do fine model market: many of the place where the small and medium-sized enterprises in their own solar done, information industry is booming. Both in sales and brand influence is quite severe, many premium brands also take its no way, as we speak of a pressure but local strongmen. Enterprise location is the base of market brand, completes the base market and then copy the base according to this model, a region a region to do the sample, the sample do fine market success. Choice model market must fully understand the actual situation of the market, make a SWOT analysis before making choices.

4, finally, the base of the market: do a successful model market market and then to choose to do the second sample, don't get rich quick, don't choose a number of markets as samples to operate at the same time, to focus our resources on a regional, concentrate all can make use of manpower, material and financial resources to do a market and then to copy the model market. To measure whether a market already made sample standard is: 1, first, sales area, regional brand awareness and reputation is the largest, 2 3, other brand to more than you have to pay at least three times the price of 4, the market must have a replication. Do the above four, a model market basic forming, insist to do, and then put the model into base market can rest easy.