Merchants who ridicule: LED lighting industry

Takeaway: famous brand like 'Grosvenor LTD handsome', a lot of people, so I can pick with his be fond of Mr Right. Therefore building brand awareness is particularly important. When the perfect match of the manufacturer 'marriage' relationship is determined, not once and for all, like business marriage and family, continuous brand building will remain throughout the enterprise management. 1. Resources. Businesses are limited resources, don't dig don't rob, don't call China merchants. The essence of enterprise investment is rob business resources. So not only to have strength, have ways and means. 2. Shopkeeper or hong merchants? Rather than waiting for ancient town, Region) People, is in to town, Region) On the way to find products. So the factory is not in stores and other businesses, is to be on the way to the businessman. Not necessarily meet, such as to not incur, but don't must see face. So manufacturers to build store both also want a salesman, should not only do the shopkeeper also should make the hong merchants. The hong merchants depends on the salesman resource advantages and disadvantages and how much, the salesman comprehensive ability, Including presentation skills, negotiation level, degree of diligence and even drink, etc. ) Shopkeeper, depends on the location of the stores, decoration, buy store level, etc. 3. How to get businessmen favor? Many of enterprises, competition is intense, lighting industry investment is a buyer's market, businesses most of the time in a dominant position, have more bargaining chips. Businesses are like miss the daughter of a carriage ten thousand party, no money no face is hard to impress her. If any goods have appearance ( Analogy to the hard and soft power) And humor humor and wit, Analogy to the investment promotion gimmick, such as sales promotion, the earnings outlook, the enterprise vision, etc. ) , know timely seize the opportunity to please the other party, to gain favor. 4. The salesman in the role of the merchants. Has the resources of the old business people like 'Bai Fu beauty', the pursuit of many people; Job-hopping salesman like occasionally left a marriage of man, is a treasure, but jump too much, will become the grass. The real master of job-hopping, able to control the number of job-hopping. Marketers and it's hard to stay loyal between businesses, most of the time is enough to look out the interests of the temptation is not big enough. Bosses should understand such a truth: marketers job-hopping means that other companies will have the chance to steal his business, also is to reduce the part of the sales. From this perspective, some companies are to move 'jump' dead. Therefore, enterprises should one thousand ways to keep people. 5. The influence of brand awareness for merchants. Famous brand like 'Grosvenor LTD handsome', a lot of people, so I can pick with his be fond of Mr Right. Therefore building brand awareness is particularly important. When the perfect match of the manufacturer 'marriage' relationship is determined, not once and for all, like business marriage and family, continuous brand building will remain throughout business always ( Its content includes continuous industry brand and popular brands, along with the enterprise products and technology to upgrade brand image upgrade, the improving of the enterprise comprehensive strength, enterprises from the manufacturer to the standard setters and change the identity of cultural exporter, etc. ) 。 6. About the marketing costs. Reasonable investment in marketing is the way to promote manufacturers to increase sales. And higher marketing costs ultimately will either attached to the product price, or inadequate corporate profits even at a loss. Which is bad for business, and the two businesses are not good. Manufacturer for the pursuit of sales, and constantly in a variety of preferential policies to stimulate the businessman assault orders, and forms the enterprise situation, try to overtake each other between sale this is a kind of deformity, most essentially just product warehouse transfer, not necessarily true of business to consumer sales. Can you do promotion in another way? Such as the benefit together, manufacturers set pieces together in a network to the billboard? Or a period of CCTV's advertising together? 7. Marketing is excessive. Investment promotion meeting, marketing meeting is characteristic of the ancient town, li nan in addition to the New Year's day is not busy, every day for the rest of the time, like the feast, with flags waving, and everywhere there are empty. Excessive first adds to the cost of enterprise, marketing second, companies to form a 'preferential dependence', causing manufacturers don't pin ', 'the situation.