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LED products are widely used, how to get rid of low-cost competition?

by:ALLTOP      2019-12-19
LED is the abbreviation of light emitting diode. Because of its high electro-optic conversion rate, safety, long service life and other advantages, LED is widely used in various fields such as indication, decoration, lighting, display and so on. With the ban on Bering sweeping through, the LED lighting industry will usher in rapid development and its penetration rate in the market will gradually increase. LED is the abbreviation of light emitting diode. Because of its high electro-optic conversion rate, safety, long service life and other advantages, LED is widely used in various fields such as indication, decoration, lighting, display and so on. With the ban on Bering sweeping through, the LED lighting industry will usher in rapid development and its penetration rate in the market will gradually increase. Driven by various factors, the LED lighting industry will have sufficient driving force for development. However, according to the analysis of 'China LED Lighting Industry Report' and the principle of smile curve, the two ends of smile curve are the lucrative parts of the industry. Then in the whole LED lighting industry chain, the manufacturing and sales of spare parts are the part with high added value. In view of the excellent properties of LED lighting products, it has broad application space in the market. Therefore, the LED lighting industry is typically driven by downstream development. The application and innovation of LED lighting products in the downstream will bring great impetus to the progress of the industrial chain. Looking at the development process of LED lighting industry, from ordinary lighting to LED backlight, landscape lighting and outdoor display respectively represent the trend of industrial development in the period. However, the waves behind the Yangtze River push forward the waves. These sectors have gradually matured under years of development. At present, the entire LED lighting industry needs to find a new breakthrough to see the industry rise again. From the perspective of application fields, LED lighting industry mainly focuses on architectural landscape, commercial lighting, municipal transportation and civil lighting. In the past few years, due to environmental protection, energy conservation and other considerations, under the leadership of the State Department, municipal transportation has become a model for LED lighting industry to take the lead in large-scale application. However, in recent years, due to anti-corruption and other reasons, the number of municipal lighting projects LED by state organs has decreased, and commercial and civil lighting links have become the focus of LED lighting industry. At present, with the reduction of cost and the improvement of store sales and online sales channels, the LED lighting industry is about to usher in an inflection point. However, at present, the main energy of most LED lighting enterprises is still to stay in the sales of products, which can no longer meet the increasingly complex market demand. With the emergence of the concept of intelligent lighting, the popularity of intelligent equipment and mobile networks has also brought a wave of intelligence to the lighting field. The lighting market is expected to become the main market for industrial outbreaks. Under this background, LED lighting manufacturers need to grasp the market opportunity of intelligent lighting and change from a single product supplier to an intelligent system integrator. The rise of the Internet of Things has also promoted the LED lighting industry to become an integral part of it. Therefore, this is a major challenge for traditional LED lighting enterprises. Major manufacturers need to actively apply Internet thinking and increase cooperation with internet companies. The whole LED lighting industry wants to get rid of low-price competition and develop a new development mode.
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