LED lighting traditional channels will usher in a rebound

Traditional retail has more people making money and fewer people losing money; There are fewer people making money through e-commerce channels and more people losing money. With the rapid development of e-commerce, when some problems behind it cannot be effectively solved and the price advantage is gradually reduced by high promotion fees, the traditional channels may have a period of rebound development. Sunshine lighting plans to invest 20 million into the military E-commerce channel to develop its own brand. Recently, the news has caused widespread concern in the industry. Some news media reported that it was learned from people familiar with the matter that sunshine lighting will add new e-commerce channels in China this year and plans to invest 1000- 20 million yuan, the main purpose of setting up e-commerce channels is to develop its own brand. [img] /uploads/allimg/140410/14-1404101F3415S. jpg [/img] At present, domestic lighting companies have successively set up e-commerce channels. E-commerce has become an essential channel for enterprises to develop their own brands. Among them, Zhou Ming technology e-commerce channels have left a deep impression on everyone. Since Zhou Ming technology became a shareholder of Hanyuan in August 2013 and established Zhou Ming Hanyuan brand, it has fully carried out the promotion and operation of O2O mode in LED lighting industry and received strong support from online and offline customers. How do traditional lighting enterprises use e-commerce transformation, platform or self-built websites? Obviously, the lighting industry is mostly small and medium-sized enterprises with limited financial strength. It does not rule out enterprises that want to build their own websites, but the mature platforms such as Tmall and Jingdong are the economic and reasonable choices for them. However, the high promotion costs of e-commerce platforms have deterred many enterprises that want to enter e-commerce. Although 20122013 is the peak period of e-commerce development, the high promotion fee has also ruined the future of the brand. A person in charge of an enterprise who did not want to be named said that as a development trend, e-commerce must develop, including the development of e-commerce in his own company. But at the same time, he believes that with the development of e-commerce, its promotion costs are soaring year by year, and the high promotion costs will be unbearable for many enterprises, which may lead to the rebound of traditional channels in the future, people would rather invest more financial resources, material resources and manpower in the construction of traditional channels than in the e-commerce field. As Feng Huakui said, if the promotion fee of Taobao is stopped, can our online store still live? Feng Huakui believes that if the gross profit is calculated at 50, the promotion fee of 15 to 20 is very normal. Traditional enterprises have worked hard to achieve 0. 2 billion yuan a year, and 40 million yuan has been given to Taobao, basically working for Taobao. As we all know, traditional e-commerce is a traffic economy. The big problem of e-commerce industry is high traffic cost and low gross profit. The serious homogenization leads to low loyalty and low repurchase rate. For many e-commerce companies, as long as they stop advertising, orders will plummet. However, Wang Qi, executive director of strong lighting, believes that the characteristics of lighting products determine that they are not suitable for e-commerce. In a short period of time, many enterprises will follow suit in developing e-commerce. However, after a period of time, when you find that many problems cannot be solved online, you will still return to offline. As far as the overall situation is concerned, there are more people making money in traditional retail, and fewer people losing money; However, there are fewer people making money through e-commerce channels and more people losing money. The current e-commerce is to set up a hope that e-commerce is a good thing. It must be done and can make a lot of money, but this hope seems to be close to many companies, but far away. Therefore, the author believes that when e-commerce is developing at a high speed, when some problems behind it cannot be effectively solved and the price advantage is gradually reduced by high promotion fees, it is not impossible for traditional channels to have a rebound period for a period of time, and may even affect the development speed of e-commerce.