LED lighting traditional channels combined with e-commerce is the way out

The collapse of e-commerce dark horse Pinyi lighting will more or less have a certain impact on the entire lighting industry, but from the current stage, the traditional sales channels still have irreplaceable places. The e-commerce platform has brought opportunities for most enterprises to regenerate and create new glory. For LED lighting enterprises, they must accept e-commerce on the basis of the traditional business model and let them serve themselves. The e-commerce dark horse lighting has closed down, more or less will have a certain impact on the entire lighting industry, but from the current stage, the traditional sales channels still have irreplaceable places. The e-commerce platform has brought opportunities for most enterprises to regenerate and create new glory. For LED lighting enterprises, they must accept e-commerce on the basis of the traditional business model and let them serve themselves, establish a good reputation in the industry or consumer groups by virtue of high-quality products and services. However, e-commerce is far from replacing traditional channels. The combination of traditional sales mode and e-commerce is a reasonable way. At this stage, the real pain point of lighting enterprises operating Tmall, Jingdong and other comprehensive e-commerce platforms is that the operating cost of e-commerce is too high. The e-commerce platform leads to the price transparency of lamp products. Most lighting enterprises spend their time and energy on price war, thus ignoring the brand quality of products. This is still the confusion of most lighting enterprises. LED lighting enterprises need to innovate while ensuring product quality. The combination of traditional sales channels and e-commerce platforms is the way out in the future. In my opinion, the current integrated e-commerce platform is at a bottleneck stage. If e-commerce is integrated with the real industry, the lighting industry will gain new market opportunities through this new business model. The advantage of the vertical e-commerce platform in the lighting industry lies in its concentration and specialty, which can provide consumer products that meet the needs of specific groups of people and users in a certain field, thus forming brand value. At present, the vertical e-commerce platform in the industry needs to continuously tap the needs of users in terms of technological innovation and marketing services, win its own consumer groups, and cultivate its own core competitiveness, so as to help lighting manufacturers get out of the e-commerce dilemma.