LED lighting substantially exaggerates development opportunities

After the European and American countries successively introduced the incandescent lamp elimination plan, the Chinese market's incandescent lamp delisting also entered the countdown. On November 4, the National Development and Reform Commission announced that it had jointly issued the 'announcement on gradually prohibiting the import and sale of ordinary lighting incandescent lamps' (Hereinafter referred to as the 'announcement') It is decided that from October 1, 2012, the import and sale of general lighting incandescent lamps will be gradually banned in stages according to the power level. This was once considered to be a major benefit for LED application lighting, which is expected to replace the traditional lighting industry on a large scale in the future. Directly affected by this news, LED concept stocks were fired by the market, and the increase rose to the top of the concept sector. Among them, Lehman Optoelectronics (300162. SZ)It is a few daily limit. At the same time, the interpretation of the huge development opportunities for the LED industry is beginning to flood the market, but the reality may not be the case. The introduction of the road map for the delisting of incandescent lamps has been exaggerated for the substantial opportunities brought by the LED industry. According to the detailed rules of the announcement jointly issued by the above-mentioned ministries and commissions, China's road map for phasing out incandescent lamps is divided into five stages. The step is to prohibit the import and sale of ordinary lighting incandescent lamps of 100 watts or more, however, this will be implemented from October 1, 2012, nearly a year ago. More than that, according to the reporter's understanding, the application of 100 watt incandescent lamps in the market is limited, mainly concentrated in a few public areas such as township areas and industrial and mining sites. In fact, the number of 100-watt incandescent lamps in use is limited. This part of the market is highly sensitive to prices, and it is unlikely to accept LED lighting, a high-priced product, in the short term. Feng, the manufacturer of LED lighting and the chairman of Shenzhen yite lighting, thinks that the substitution effect of LED lighting on the market of 100 W incandescent lamp is actually very small. According to data from industry organizations, of the market for lighting applications downstream of LED is concentrated in the field of outdoor LED lighting, most of which are municipal projects. As a lighting technology using semiconductors, the price of LED lighting projects is on the high side, so in the early stage of the market, government investment is often needed to drive demand. However, on the other hand, according to this newspaper's investigation, it is precisely because the current LED outdoor lighting market relies too much on municipal projects that it is currently facing many difficulties. Taking the LED street lamp project as an example, the reporter interviewed many LED lighting enterprises in the Pearl River Delta and said that 80 of the LED street lamp projects in the market are at a loss. A senior executive of Shenzhen Huaye Group, who is engaged in the production of LED street lamps, told reporters that LED energy-saving renovation projects are mostly municipal projects, and their specific operations are often the top leaders of the local government, due to the long implementation period of LED street lamp project, the replacement of supervisors often brings certain uncertainty to the project. The heads of a number of LED street lamp companies reported to the newspaper that in the LED street lamp project, it is often difficult to collect money. Under this background, EMC mode has been widely used in LED street lamp projects. The so-called EMC is contract Energy Management, which is a new type of market-oriented energy-saving mechanism. Its essence is an energy-saving business mode that uses reduced energy costs to pay for the full cost of energy-saving projects. With EMC mode, the buyer can replace new energy-saving equipment at zero cost without paying any extra fees.