LED lighting sources: 'what good sell' and 'sell? '

In march, the awaken of spring. With the release of rigid demand, lighting industry seems to have ushered in the inertia 'purchasing stream' after the Spring Festival holiday. LED lighting lighting, especially in 2012, had a little breathless, their expectations and desire nature in 2013, the first in the traditional sense of the 'season'. 'What to sell', was rushed to search all the short-term proposition, but little attention to their own can 'sell' a long-term strategy. It is no wonder that, after all, the survival of the realistic problems in sight, and in order to survive often inspire their fear of the 'potential'. The development rule, how to just once? Whether to wait for survive, further development is also follow and don't need too much layout in advance? In front of the LED industry has experienced two years of blind investment, now slightly rational cooling and many participants is still struggling to 'stability' and the breakthrough of the moment, this problem is particularly important. One old LED enterprise boss: two years ago in the domicile of the government of China merchants 'advocate', transfer the independent channel development center of gravity, investment in the area has established the new LED industrial park, thought to land tax with the local engineering orders to offset operating costs and speed up development, therefore behold and annoyance. Asked her: why not make it through 'three year itch'. Answer: when the investment is for the sake of the local government commitment to energy-saving transformation of order, the order is to have but not enough, but also because the government transition and payback periods longer. Together with supporting the local industry is not mature, also had slightly better channel construction because of the development focus 'waist-high weeds', useless. Another new LED boss oath: firmly positioning OEM/ODM route from then on, no longer actively involved in the LED channel development. Previously, the company held a period of one year more, vigorous channels 'feast'. Include many marketing 'specified action' : to establish a wide marketing team and factories, scored ChanXiao District billboards, unified store image, implement product placements rebate policy, do a good job in industry media relations, and so on, even on imported packaging and testing equipment, for a huge increase in capacity. Blaze at the beginning, however, for the reference of the traditional lighting shop goods inventory, stationing, such as marketing strategy and ignore the LED channel personality traits, the highest monthly loss daily, a year down and do more harm than good. 'Happy families are all the same, unhappy family is unhappy in its own way. 'If use this sentence to describe the current LED enterprises, estimates that will rewrite into' happiness is the same, unfortunately enterprise also is same. Like 'here', especially by is treated 'what what to sell and sell' attitude. In fact, far more than these two LED enterprise, at present most of the traditional enterprise is only to see the transformation LED LED to sell, and don't know how to sell the LED. Tend to be experienced a great leap forward and the market marketing and channel points, had to return the product origin and internal comb. People grow only need to experience, the enterprise also need nutrition to be mature. , of course, the 'lost' cannot be more than can bear the limit which the enterprise backbone, or impotent, can only be appointed. The west in the bible has a 'exodus' thought-provoking fable. Across the three thousand years of time, back on LED business owner, different 'exodus' have different end point, some people return home, some people away from home, this is a the author can't just use 'blind and destiny' to describe the end of the story. Source:

high LED by 2 issue of the journal of the channels of LED lighting