LED lighting is moving towards O2O mode1

In recent years, the rise and rapid development of O2O mode has attracted extensive attention from all walks of life. So, is O2O mode suitable for LED lighting industry? What problems should LED lighting enterprises pay attention to when doing O2O? O2O is a business model for online purchase and offline experience. It is a user-oriented Internet thinking business model. O2O is also a platform, through which upstream enterprises and downstream consumers are closely linked. O2O takes users as the center and takes solving users' needs as the guidance to link online and offline. O2O mainly covers the following aspects: O2O must be a platform, and enterprises must be platformized; Second, O2O has three elements, which are: to make online purchase, purchase must be convenient, fast, simple and effective, and can meet the needs of users; Make the offline experience oriented to the needs of users and make them feel comfortable; The integration of big data should have Viscosity. The CRM system data of traditional enterprises should be integrated. Through big data, user groups can be easily cut and users' consumption preferences can be understood. In addition, it is necessary to understand the characteristics of product sales of lighting enterprises. The current LED lighting enterprises, whether traditional lighting enterprises transform into LED enterprises or newly-born lighting enterprises with LED as their main business, none of them have completely reached the stage of the characteristics of consumer electronics products, but this stage will certainly come. At the same time, the product width of lighting enterprises is very wide, and there are even thousands to tens of thousands of single products in some large enterprises. The consumer groups of these products can be divided into mass users and professional users, and the needs of mass users and professional users are completely different. I think, in fact, the Internet thinking and O2O mode are just a new window for lighting enterprises. For traditional lighting enterprises, they have very perfect offline channels and can be used as very good experience stores. How to improve online purchase is the problem they need to solve. If online purchase is not done well, it will have a very serious impact. For the newly-born LED enterprises, when the construction cost of offline experience channels is too high, O2O is only a new window, and the cost of this window must be considered. It solves the problem of online purchase, how to do offline experience, where big data comes from, and how users come. It is a very big problem to find suitable partners with complementary resources. At present, most lighting enterprises use the internet to open online shops, regarding online purchase as a sales channel, and some enterprises are trying to do O2O. These two parts are not only enterprises that transform from traditional lighting to LED, but also new LED lighting enterprises. They are all groping for O2O, and they are not easy to do. Whether it is an enterprise groping for O2O or an enterprise using the Internet as a product sales channel, most of their online sales products are mass circulation products, and there are almost no professional products. Therefore, any lighting enterprise should keep in mind the attributes of the lighting industry if doing O2O. Not all enterprises are suitable for doing O2O, and the right one is the right one. Enterprises must fully assess the situation and consider the cost and stage of development. The Internet represents the future, and O2O also represents the future. However, how to make good use of this mode to truly be user-oriented and make the enterprise a platform to embrace the future will test the decision-making level of the enterprise. Lighting enterprises can join hands with excellent Internet e-commerce platforms to develop Internet thinking online and do a good job in online sales from the professional perspective of internet enterprises. Offline, revitalize the entity resources owned by the enterprise itself, enhance the competitiveness of the enterprise itself, and achieve user experience.