LED lighting industry seeks to break through with the diversified transformation of 'Internet'

In the first seven months of this year, the new Indigo crystal products lighting factory saved more than 400 thousand yuan in store rent. It turned out that general manager Zhu riqing had removed more than 800 square meters of stores last year under the dilemma of gradually decreasing number of customers, transferring sales to the Internet not only saves rent, but also brings good sales performance. The author recently visited and learned that in recent years, dengdu enterprises have encountered the development bottleneck of high costs such as customers being intercepted on the Internet, the market being deserted, orders falling and renting, traditional factories, stores, the business model of franchise stores has been unable to meet the needs of market development. A number of Internet-based lighting products, e-commerce platforms are emerging, and the lighting industry has accelerated its use of the Internet to seek a business model. It is suggested that the integrity system should be built by using the internet. During the process of visiting enterprises and e-commerce platforms, the operators have mentioned the integrity construction of the lighting industry many times. Chen Shanjing, general manager of the light Network, said that in recent years, the logistics running events in the ancient town have caused some adverse effects on the operating environment of the ancient town. In Chen Shanjing's view, the logistics run-off event is a product of the traditional business model. The dealer is not willing to directly call the manufacturer before receiving the product, the manufacturer is not willing to easily deliver the product before receiving the payment, so there is a phenomenon of intermediary collection that is not the responsibility of the logistics party. Chen Shanjing said that the lamp network has developed a third-party transaction guarantee platform to eliminate the phenomenon of running the road and strengthen the reputation of the lamp. After the buyer places an order with one click to form a transaction, the buyer pays the lamp network platform. When the purchaser clicks to confirm the receipt, the account will automatically transfer the money, the lamp network does not participate in the product management, and the funds are closed. The lamp network acts as a consignment platform and transaction guarantee, and plays a supervisory role as a third party. Xie Xiangming, general manager of the light purchase network, also believes that integrity management should be promoted through the development of e-commerce platforms. For example, in addition to the third-party guarantee, they plan to let small and medium-sized enterprises form an alliance to jointly design the industry supply standards, drive everyone to abide by them through benchmarking enterprises, and change the way buyers fight the reserve price, the seller obtained the order with a low quality and low price. Status quo one, enterprises use the Internet to break the traditional mode, ● shop and rent, poor operating efficiency, enterprises explore factories, e-commerce mode, new Lili crystal products lighting factory is a lighting enterprise that has been in operation for many years in Guzhen, it mainly produces table lamps and has a large proportion of exports; In recent years, with the decline of foreign trade orders, enterprises have begun to switch to domestic sales. Therefore, more than 800 square meters of exhibition halls have been set up in ancient towns, becoming the main venue for merchants to select and place orders. The monthly rent of the exhibition hall is as high as 60 thousand yuan, which has not yet calculated the cost of decoration. General manager Zhu riqing said that when the business environment was good in the past few years, such high rents could be exchanged for orders, and last year, there were fewer and fewer customers. Zhu riqing learned that the merchants who came to the ancient town to see the lights were transferred to the e-commerce platform. After careful consideration, he thought that it would be difficult to support if he did not remove the store. So the physical store became a self-operated online store on the lamp. At present, after nearly one year of cultivation, it has basically realized the development from the traditional mode of factories, stores and franchisees to the Internet and factory mode. Another ancient town lighting company, frandie lighting, is famous for producing marble lamps. It is sold both internally and externally, accounting for about 100 of the total. More than specialty stores are sold domestically all over the country. In the past two years, frandi lighting has encountered the same development dilemma, especially the decline of foreign trade orders. On the way of transformation and upgrading, in addition to using its own online shopping mall, chairman Wang Yinshan said that he is also considering entering two or three e-commerce platforms with good influence in the lighting industry to attract more customers. ●The novice does not set up a store, but directly relies on the Internet to sell. If the Internet is an innovation of marketing mode, then the development and design of alternative products is a product innovation. In the case that some enterprises are facing operational difficulties, there are still many entrepreneurs who choose the lighting industry. If they still follow the traditional model, it is tantamount to knowing that there are tigers in the mountains. Therefore, these companies have used the internet to open up markets from the beginning and reduce the cost of physical stores. In 2010, Xiancheng entered the lighting industry to start his own business. He first registered Shenzhen Yixuan Lighting Co. , Ltd. , and the production address of the product is actually Guzhen. Before starting a business, Xiancheng also soaked in the lighting industry in Guzhen for several years. He was quite familiar with the market situation and identified the e-commerce platform when starting a business. In the case of fierce competition in traditional products, the first step is to choose the original ecological lamp with bamboo and rattan as the main material. Bamboo lamps and rattan lamps are all niche products. Many consumers do not understand them. They are worried that they will break down in a few months and rarely choose; However, such products are welcomed by some theme restaurants at home and abroad. Through the e-commerce platform, he walked on both legs, and the products were not only sold to all parts of the country, but also sold to Europe and the United States. Although his business has spread all over the world, he has neither franchisees nor physical exhibition halls. His products are directly displayed and sold on the network platform in the form of pictures from factories, at present, Taobao, Jingdong, Baidu, 360 and other platforms have business volume.