According to industry analysts, the current penetration rate of LED lighting is only 20 ~ 30. In the next five years, the penetration rate of LED lighting may exceed 80, with very large development space. National LED lighting upstream and downstream of output value will from last year of 350 billion to 380 billion yuan to this year of 420 billion to 450 billion yuan future 5 years will be more than 1000 billion yuan. The penetration rate of LED lighting in the Chinese market is expected to exceed 70. 5% in 2017. China's LED industry has also seen a number of leading enterprises in the fields of chips, packaging, lighting and display screens. The Nobel Prize committee said in a statement: Incandescent lamps illuminate the 20th century, while LED lights will illuminate the 21st century. Despite this, the LED lighting industry is still facing problems such as homogenization. Traditional declining LED Upper Osram will invest in China because the market for traditional lighting sources such as incandescent bulbs and fluorescent tubes is gradually shrinking, European Lighting giant Osram (Osram) Recently announced job cuts 7800 people occupy total staff number of about 30 thousand 5,000 people of 22. The positions to be cut mainly belong to the manufacturing department and a small number of management and sales personnel. The strong demand for LED lighting products in the market has made Osram's LED desk lamp and lighting system department perform particularly well, with sales up 68. 5% over the same period last year. Of the 36 factories currently owned by Osram, only two ( Regensburg, Germany, Penang, Malaysia)Produce LED. Osram is expected to spend more than 0. 1 billion euros to set up a new LED plant in China. Philips split its lighting business in 2016 or will be listed independently. Philips has separated its 123-year-old lighting business, saying it will merge its medical and consumer electronics departments into one company and will still serve as Philips's core business. At the same time, the company also plans to get rid of the lighting business, which is likely to promote the independent listing of the business in 2016. Philips CEO said in an interview that although the lighting business system is huge, the expectations for LED business are too high, and the actual performance is not as expected, resulting in Philips directly stripping the lighting business. The scale of energy saving market reaches 310 billion dollars per year according to a report of International Energy Agency, more environmentally friendly products are beginning to have a huge impact on the energy consumption of many countries. In the 18 countries surveyed by the report (Including the United States, Japan, South Korea and the United Kingdom) From 2001 to 2011, the consumption of terminal energy decreased by 5, mostly due to investment in energy efficiency. The implementation of relevant policies is also helping to save energy. These policies encourage the use of more energy-saving light bulbs (Such as energy-saving lamps and LED lights)Replace the older incandescent lamp. Scientists from Japan and the United States won the 2014 Nobel Prize in physics this week for inventing LED technology, a technology that allows LED lights to spread all over the world. Serious homogenization the integration of industrial chain is the trend after the LED industry ushered in the tide, the phenomenon of product homogenization is becoming more and more serious. LED products are mostly based on traditional products, with no imitation and no innovation. First of all, LED lighting is a new type of energy-saving industry, which is favored by the government and enterprises. It is precisely because of its new model of no imitation and reference, in other words, lack of experience. Secondly, the price of LED products has gradually dropped to a level acceptable to the public, but fierce competition has also LED to unstable product quality, and the specific measurement standards have not yet been standardized. Enterprises need to pay attention to the development of channels. Of course, while establishing channels, they should also promote the development of technology, management and brand. Facing the current market situation, industry chain integration is the trend. In the future, intelligentization will be the development direction of LED lighting. In June this year, Apple launched the Smart Home Management application HomeKit, and the cooperation list includes lighting manufacturers Philips and Kerui. It is understood that Philips has introduced intelligent LED decorative lamp system Hue. Sunshine lighting also cooperated with Jingdong this year to launch an intelligent lighting system, and plans to conduct similar cooperation with Alibaba and Xiaomi. China is in the golden period of rapid popularization of LED lighting. A few years later, when the penetration rate of LED lighting reaches 80, and the service life of LED lamps is longer than that of incandescent lamps and fluorescent lamps, the growth rate of the industry will inevitably slow down, intelligence will be a new blue sea, so sunshine lighting should pave the way for the company's sustainable development. Jiang Guangjun, deputy general manager of zhenmingli domestic center, revealed that urban energy conservation and industrial energy conservation will be related to semiconductor lighting (LED lighting) Combined, Tsinghua Tongfang and zhenmingli build an integrated energy-saving solution, putting intelligent buildings, intelligent lighting, intelligent air conditioning, etc. on the same energy management platform. The intelligent production of LED lamps is also a trend. Jiao Genxiang, deputy general manager of Zhongwei Optoelectronics, believes that the Chinese people are gradually disappearing and cannot meet the growing demand for large-scale production. Zhongwei has helped sunshine lighting and other automated production lines, the investment cost can be recovered in about one year.