LED lighting industry 'dealer shareholding system' is no longer far away

At present, the relationship between manufacturers often stays on the basis of basic cooperation, that is, manufacturers provide products, dealers are responsible for sales, the two are not divided, divided and then found, not divided, such a vicious circle. For a long time, there has been no exclusiveness between manufacturers and distributors. Distributors can operate multiple different brands at the same time, which is easy to form vicious competition. However, enterprises can also be replaced continuously. At present, the relationship between manufacturers often stays on the basis of basic cooperation, that is, manufacturers provide products and distributors are responsible for selling them. If the two do not match, they will be divided. If they are divided, they will be found again, it's a vicious circle. For a long time, there has been no exclusiveness between manufacturers and distributors. Distributors can operate multiple different brands at the same time, which is easy to form vicious competition. Enterprises can also constantly change dealers, resulting in cost waste. To break this bad situation, the dealer's shareholding system is a good recipe. In the dealer shareholding system, the two sides use funds as a link, completely independent and exclusive, and manufacturers and dealers truly become a community of economic interests. This model relieves the financial pressure to a certain extent, and can make full use of all channel resources of the enterprise to strengthen sales. At the same time, because both parties are shareholders, the risk is shared, so it is more conducive to achieving zero inventory. There have been successful cases of distributor's shareholding system in other industries, which shows that this road is feasible and both distributors and manufacturers can win-win. For example, Chunlan Air conditioner once realized the shareholding system, and the enterprise absorbed the shareholding funds of the dealers and returned a part of the corporate profits to the dealers every year; There are also Shuangling air conditioners that have even realized a double-share system, that is, dealers have invested in enterprises and enterprises have invested in dealers. It can be seen that the mode of dealer's shareholding system is not out of reach, it greatly improves the confidence of dealers and manufacturers. Although this mode has not really begun to be realized in the LED lighting industry, enterprises that dare to try can often get more returns. The relationship between manufacturers and distributors is constantly undergoing changes. Both sides should strive to maintain a win-win cooperation and common development. In order to maintain the harmonious relationship between distributors and manufacturers, the following indicators must be met: willingness to develop together, clear division of labor, willingness to invest together, benign communication, etc. Among them, the willingness to invest together is an important part, because if you want to do a good job, you must have relative efforts. If you pay, you will have a return. Dealers and manufacturers must be tightly bound together, work together and harvest together. The dealer shareholding system will set off a new wave in the LED lighting industry. Manufacturers and dealers will work together to break out new energy and promote new development.