LED lighting competition is fierce1

At a time when the price war and marketing war in the overall LED market are becoming more and more difficult to solve, the LED lighting market is rapidly growing into a new gold point in the LED industry chain. Last year, the LED lighting market reached 13. 7 billion US dollars, and this year this figure is expected to exceed 350- US $40 billion indicates the huge scale and growth space of LED lighting market. In the era of great development of LED industry, it is not only a good era, but also an era that is difficult to grasp. It is precisely because of the rapid development and large growth space that the competition in LED industry is extremely fierce, the survival and Defense war of various LED lamp enterprises has also begun. The enterprises of LED lamps mainly focus on the Pearl River Delta in Guangdong. Most of the enterprises are engaged in downstream application products. There are fewer enterprises engaged in large-scale LED packaging, and there are more enterprises engaged in LED indoor lighting and outdoor lighting, product types are also relatively rich, such as LED ceiling lamps, LED bulb lamps, LED ceiling lamps, etc. , which are commonly used indoor LED lighting products. Other enterprises that used to do traditional lighting are also transforming to LED lighting, which makes LED lighting enterprises have to pay close attention to the development of their own sales channels, the channels of some LED factories are mainly traditional channels, engineering channels, and e-commerce channels. More and more LED lamp enterprises have found that if it is only a single sales mode, it is difficult to meet the needs of enterprises. Only by establishing a diversified channel mode can it survive, at present, many LED enterprises are still in a state of survival. So what should we do, can small and medium-sized LED enterprises develop better? First of all, technology is still the core of the development of LED lighting industry. LED manufacturers must improve the technical level of LED products and ensure the quality of products. At present, due to fierce competition, the quality of LED lamps in the market is uneven, and many low-end products flood into the market, which makes the advantages of LED lamps unable to be reflected. In addition, some enterprises use ultra-low prices to promote products, cut corners and reduce product quality, these will disrupt the entire market of LED lights, which is also a self-defeating brand. Such a company will eventually be eliminated. Secondly, if small and medium-sized LED lamp manufacturers want to survive in the LED lighting market, they must stick to the market, find the right position, and do a good job in product pricing, whether it is production-oriented or economical, whether it is aimed at dealers or projects needs to be considered first and positioned well, so as to accurately position the market and find a differentiated way for the development of the enterprise itself. With the improvement and maturity of the overall industrial chain of the LED industry, the LED lighting market will inevitably experience the process of irrational growth of huge profits to the brand management of low profits. Therefore, while brand building and standardized management will increasingly become the focus of the entire LED lighting market industry, small and medium-sized enterprises should also seize the opportunity to vigorously develop their own brands.