LED lighting companies test water e-commerce online and offline mutual benefit

The rapid development of the Internet, especially the mobile Internet, has obviously triggered a revolution in the traditional retail mode. The development of e-commerce in the Internet era has brought about changes in lighting channels, this change in the sales model reflected in the whole network and all channels has made the entire lighting industry structure constantly adjusted. During the Spring Festival, many counters in a well-known home appliance retail brand store in Tianhe district, Guangzhou have been withdrawn. Obviously, the winter of offline physical stores is not only in the home appliance industry, but also the channel construction of the entire lighting enterprise is seeking breakthroughs in e-commerce, in the case that most of the traditional channel resources are divided by the princes such as Philips and NVC, and the construction cost of offline physical stores is too high, e-commerce channels are even more regarded as the lifeline for enterprises, especially small and medium-sized enterprises, to achieve sales growth. It can be said that e-commerce has had a serious impact on the offline multi-level distribution system. Many enterprises cannot figure out this straw at all. LED lighting enterprises are basically in an Enlightenment state for mobile e-commerce. This is indeed the case. When most enterprises explore e-commerce channels for internet marketing, they only think about how to expand the influence of weibo WeChat and open a store on Tmall Taobao and other platforms. Facts have proved that, the influence of this kind of marketing is often limited to a small range and cannot completely release the consumption expectations of internet user groups. Then, how can e-commerce layout get rid of small workshop thinking? How to establish a corporate brand? Online channels are low-cost and easy to spread, but user experience after-sales service has become a short board. However, this is the advantage of offline channels. How to complement each other's strengths and avoid weaknesses requires the innovative thinking of the Internet, o2O mode integrates online and offline operation concepts to construct a bright future for enterprises. Online sales and offline consumption take traditional channels as the logistics distribution and user experience center of e-commerce, e-commerce, as the transaction and promotion window of traditional channels, complement each other. At the same time, the construction of O2O mode itself is also restricted by various aspects. It is not easy to get through all links including member system, marketing system, commodity system, payment system, etc, these require us to cultivate innovative thinking of the Internet. On the Internet, there are many short-lived and enduring products. Only gimmicks may bloom like epiphyllum for a while, but they will eventually wither. On the contrary, A truly enduring product can definitely be called a good product. If so, LED lighting enterprises can't do without good products with good intentions, whether it is the development of traditional channels or e-commerce channels. Only good products are the premise for all sales. A big problem that traditional enterprises are facing now is that the products are out of touch with the actual needs, resulting in unsalable products. A series of data on the consumer demand of users cannot be reflected in the product design, which is out of touch with users. In the Internet era, the consequences of making business decisions by clapping your head are far greater than ever. The Internet thinking mode requires to be user-centered, establish a product design and marketing mode based on consumer life scenes, gain insight into consumer demand, and cultivate fan effect. Thereby shortening the distance between products and users. Changeless is not Internet thinking, nor is the separation of virtual and real Internet thinking. It connects online and offline, users and products, and realizes the integration of online e-commerce platforms and offline traditional enterprises, they are all problems that e-commerce development needs to solve by using Internet thinking.