LED lighting Channel competition is a tough battle for the first year of enterprise University

How many lighting brands in China, want to break out in the brand, it is easy to say! Since starting the brand construction and channel construction in April 2012, mulinsen has deeply felt that it is difficult to start the brand business, and it is even more difficult to achieve high, large and high standards. The competition of LED lighting channels has become a tough battle that enterprises have to face. [img] /uploads/allimg/140422/14-140422114J3910. jpg [/img] Key words Dante's Divine Comedy is divided into three parts: hell, purgatory and heaven. Each part has 33 songs, plus overture, which is exactly 100 songs. Brand building is like a paradise that an enterprise always wants to reach, but before reaching heaven, you have to go through many tests. If the product stage of brand building can be compared to hell, then the channel competition stage is purgatory. How many lighting brands in China, want to break out in the brand, it is easy to say! Since starting the brand construction and channel construction in April 2012, mulinsen has deeply felt that it is difficult to start the brand business, and it is even more difficult to achieve high, large and high standards. The competition of LED lighting channels has become a tough battle that enterprises have to face. First of all, it is particularly important for enterprises to establish an attractive marketing model, because good model = good business = good career = good life. In the past, most of the channel providers relied on the policies or price differences given by the manufacturers to make profits. At present, enterprises should actively upgrade the traditional channel providers who used to occupy the mountain as the King into channels that rely on value-added services to achieve value. In addition, in the past, except for a few channels to maintain a certain degree of loyalty to the brand, manufacturers and merchants were always entangled in short-term interests, and could not form a real long-term interest community. However, if we want to build a channel with high cohesion, the Enterprise must take service awareness and brand concept as the guide, and improve and strengthen the channel service ability and quality, use services to guide and promote the rapid circulation and rapid increment of sales. Only by changing the functions of the channel providers to change their income, from the sales price difference to the income structure that is mainly based on service income and supplemented by the difference, can we truly refine the channel. In short, brand building is a long and arduous journey. Before reaching the mass brand paradise, there are still countless trials waiting for the enterprise.