LED lighting brand operation mature what's next?

In the past year, China lighting industry rapid development, the rise in the electricity, the boost of 'Internet +', the domestic economic growth into the new normal, lighting industry of internal structure adjustment under the influence of multiple factors, such as the lighting industry is facing an unprecedented situation. Lighting enterprise in domestic outfit company continuously, the supermarket chain, professional sports lighting subdivided channels, brand concentration, specify the procurement rate increased, brand influence rising year by year, these are all lighting brand marketing an important symbol of mature. Significant brand segmentation, personalized into the market to be bestowed favor on newly brand lighting industry in China is now at the industry brand to brand translation stage. With the continuous development of lighting industry, lighting enterprise, the importance of building brand in the industry has been formed consensus lighting companies also recognize that the lighting industry competition, from product competition, price competition to brand competition. In general, companies can offer more scientific and reasonable development plan, become such a popular brand, is the key to access to upgrade again. As a result, the conformation, Volkswagen brand category category leading domestic enterprises will be the industry brand building is the inevitable road. In addition to the factors of industry development trend, the change of consumption idea also in drive the reform of the enterprise. The past may lower prices in the market to occupy a certain advantage, but with the improvement of quality of life, a lot of consumer gradually turned into the pursuit of product function, and the pursuit of beautification life. The products slowly grows, market segmentation, selection of commodity is more and more rich, function is more and more diverse. Single varieties of production and sale on the market has been difficult to meet the needs of different consumers, lamps and lanterns toward diversified development trend. Among them, takes personalized course is acted the role of enterprise can not only attract the different customers, but also can ensure high premium goods. Price war profits will only become more and more thin, homogeneous way has go impassability, individuation become market to be bestowed favor on newly. Integration of merger and acquisition of a new starting point, Internet marketing blessing enterprise development as we all know, the resource integration between enterprises is the quickest means of m&a integration. Mergers and acquisitions this year many big events, from beginning to now, has been mergers and acquisitions or brewing m&a events have been appeared in the media. On November 25, right 4 science and technology. 500 million acquisition of dazzle photoelectric, after completion of the transaction, dazzle on the science and technology will hold pegatron photoelectric 100% stake, dazzle photoelectric will become a wholly owned subsidiary of vocation technology to recognize; On November 10, three Ann photoelectric company integrated circuit co. , LTD. , a wholly owned subsidiary of xiamen three Ann and GCS to form complementary advantages, combined with their production capacity and advantages, in order to expand the scale of operation, for the purpose of profit and strengthen enterprise competitiveness, decided to set up joint venture company, signed the joint venture contract. Nowadays, fast into the capital, LED enterprise development is entering a golden age, the rapid development of the enterprises with the capital strength can be obtained. In the world, has the Siemens MentorGraphics $4 billion acquisition; Samsung spent $8 billion in which Tier1 Harman automotive electronics suppliers. Mergers and acquisitions are sustained, different m&a is different, sometimes billions of dollars, and sometimes is tens of billions of dollars. Common after a great deal over the years, industry seems are accustomed to these big deals. Why m&a LED companies are willing to change so much money? First of all, operational synergies. Through mergers, can cut off some redundant functions, such as some administrative departments, at the same time can through mergers, reduce the investment in research and development of the above. But there is also a view that mergers and acquisitions happen later, may lead to staff expansion. Second, the lateral critical mass. By observing that, if a company's size is becoming more and more big, more and more revenue, then he will become a leader in the field of across multiple technology for example verification technology, software development, security and power management. That would make it can get a better price from suppliers, make its can grab a bigger profit from customers hands. Of course, in this case, the company's r&d department also will be more and more big, cost will be more and more. Third, the vertical position. With the development of the Internet of things, the market has been split into many small section. If don't have enough money and size, is very difficult in these markets. So the only way is to buy more companies, by the way, take its share of the market. In addition to the resources integration, e-commerce is also the popular trend of current lighting industry, through the spread of the Internet advertising can make full use of the resources, to effectively integrate. By this year's double ten to one, for example, opple with 2. Miracle breakthrough hit 04. 6 billion yuan of malaga, the speed of light industry, leishi, philips and occupy the top three. As you can see, electricity towards brand concentration trend is more and more obvious. Industry expert analysis, the future electricity to the brand concentration trend is more and more big, while the electricity in personnel, product line, funds and other investment is also essential. It has advantage of brand also attaches great importance to the investment in electricity lighting enterprise, the future will be electrical goods brand the biggest beneficiaries of the centralized trend.