LED light source replacement tide officially started1

LEDinside, the green energy business division of TrendForce, a market research institution, said that with the decline in LED prices and the increase in LED lighting efficiency year by year, the acquisition cost recovery cycle has been significantly shortened. the willingness to drive the commercial and public sectors to replace lamps has been greatly improved, and the LED light source replacement tide has been officially launched. Among them, replacement light source products such as bulb lamps and lamps are popular in the market. LEDinside estimates that compared with 2013, the demand for LED bulb lamps will increase by 86 in 2014, while the demand for LED lamps will increase by 89. LEDinside analyst Wang Ting pointed out that due to the rapid decline in the price of LED lighting products, which has stimulated market demand, various manufacturers continue to introduce various LED lighting products in order to be close to the price of traditional lighting products. Take LED bulb lamp as an example. Compared with 2012, the price drop rate of LED bulb lamp products has obviously accelerated this year, and the price difference between different brands is gradually narrowing. The positive price strategy of first-line manufacturers is expected to bring considerable impetus to the development of LED lighting market, and the demand driven by price stimulation will be further fermented in 2014. In addition to the manufacturer's price strategy, the bidding and subsidy policies of various regional markets are of great help to improve the penetration rate of LED lighting. For example, there are still some regions in North America that continue to implement the EnergyStar subsidy project, and the subsidized lamp price is more acceptable to consumers. In addition, the successive implementation of incandescent lamp ban policies in various countries has also played a greater role in promoting the development of the LED lamp market. In terms of access, the regionalization of lighting is quite obvious. Therefore, the laws and regulations of different countries are different from the usage habits of consumers, which also indirectly affects the appearance of sales channels. After LED lighting began to flourish, more and more LED manufacturers also began to enter the lighting market to compete with traditional manufacturers. Whether competing for distributors or directly entering large retail stores, channel management has attracted more and more attention from manufacturers. Therefore, in the rapidly developing LED lighting market, lighting manufacturers have integrated resources and enhanced competitiveness by acquiring channels and technologies. At present, most lighting manufacturers are equipped with various wireless transmission technologies and overall intelligent control technologies, and even Green Building Solutions with various renewable energy sources, so the future business opportunities are quite large. In addition, the promotion of brand image makes it easier for lighting manufacturers to have premium space, and can also get rid of the dilemma of continuous price competition. LEDinside analyst Wang Ting believes that reducing product prices, actively seeking subsidies for bidding, vigorously carrying out channel construction, acquiring channels and technologies to enhance competitiveness, promoting intelligent lighting, and enhancing brand impression, or 2013 ~ The main development strategies of lighting manufacturers in 2014.