LED lamp price fell to civilian price channel battle started
According to the relevant research department of the market research institution, the price of LED finished lamps has come to a more appropriate level due to the overcapacity of key raw materials such as LED chips. According to statistics from research institutions, taking 7W bulb lamps as an example, the price range of large transactions in China is about 45- Between 55RMB, about 10 US dollars per thousand lumens, the average price fell by more than 40 in one year. Therefore, many LED lighting enterprises have judged that the cost performance of LED lamps has reached the critical point acceptable to the Chinese market, and have invested resources in the layout of brands and channels, traditional lighting enterprises with brand resources and channel advantages have also increased the proportion of LED lamps in their product lines and launched a channel card battle with emerging LED lighting enterprises. At present, China's LED lighting sales model is based on engineering channels and distribution (Access) Mainly in two aspects, in the past four years, China has vigorously promoted the popularization of LED, distribution (Access) It has also expanded from traditional stores to exclusive LED demonstration stores and stores. In addition, the online mall is also in 2011- During the two years of 2012, lighting manufacturers began to sell high-replacement products, such as bulb lamps and lamps, so that the general public can compare and purchase LED lamps with the shopping mode they used. Experts predict that by 2015, the proportion of Chinese physical dealers and online shopping malls will further increase to nearly 40%. Since 2013, most LED lighting enterprises have re-examined the dealer channel. For traditional foreign trade enterprises, distributors are domestic customers; For online shopping malls, distributors are offline consumers; For LED lighting enterprises transformed from the original packaging enterprises, distributors are downstream customers. Lighting distributors have become the key channel resources for various types of LED lighting manufacturers to compete. However, traditional lighting distributors have gradually realized the economic advantages of LED lighting, continuously expanded their LED lighting product lines, and actively participated in the investment promotion of major LED lighting brands to seize the business opportunities of LED lighting popularization.