LED industry shuffle kicked off and entered a difficult growth period
LED industry shuffle kicked off and entered a difficult growth period
When China's LED lighting market ushered in a period of growth, the prelude to reshuffle has just begun.
At the 2014 Guangzhou International Lighting exhibition, which opened yesterday, Dr. Pan Wenbo, director of Guangzhou Guangya Frankfurt Exhibition Co. , Ltd. , said that the domestic LED lighting industry is in a period of rapid growth, with opportunities and challenges coexisting, in the next five years, the output value will exceed 1000 billion, and more than of LED enterprises will be eliminated.
Pan Wenbo, a strong and strong game, said that there are currently more than 10000 LED companies in China, and the next 5 ~ Within 8 years, 30 to 40 or even 50 enterprises will be eliminated from this market, and the industry concentration will be higher and higher.
At the same time, a number of outstanding enterprises will grow in the market.
Pan Wenbo expects that in the future 5 ~ In 8 years, there will be LED lighting enterprises with annual income exceeding 1 billion yuan, 2 billion yuan or even more than 10 billion yuan in China.
The current penetration rate of LED lighting is only 20 ~ 30, Pan Wenbo believes that in the next five years, the penetration rate of LED lighting may exceed 80, and the development space is very large.
The output value of LED lighting in mainland China will reach 350 billion to 380 billion yuan last year, 420 billion to 450 billion yuan this year and more than 1000 billion yuan in the next five years.
In Pan Wenbo's view, enterprises with advantages in brand, channel, technology and sales network will become stronger and stronger. Of course, there will be enterprises that have been eliminated.
In the next five years, the domestic LED lighting industry will remain 22 ~ With a growth rate of, of traditional lighting will be replaced by LED lighting.
Not every enterprise can enjoy the fruits of market maturity.
This year and next is crucial. The market is in a period of rapid growth. If you don't seize the market and form strategic cooperation with customers, you will have no chance.
Therefore, Yiguang lighting has adopted a positive expansion strategy this year. Yiguang lighting (China)
Cao Mingda, director of the China business division of the company, told this reporter.
Yiguang is the leader of Taiwan's LED packaging industry.
Cao Mingda revealed that this year, Yiguang's LED packaging factories in Zhongshan, Suzhou and Taipei are expanding production, and now orders are larger than production.
In the past, the cost performance of Yiguang was not as good as that of some small enterprises in China, but since the fourth quarter of last year, Yiguang's small and medium-sized LED products have received large orders and seized orders from some small LED packaging factories in China.
Cao Mingda said that because the price of LED packaging continues to fall, some small factories can't support it.
Yiguang is still building its own upstream and downstream industry chain.
Cao Mingda said that in the upstream chip field, Yiguang is the second largest shareholder of Jingdian and the major shareholder of Taigu in Taiwan.
In terms of downstream brands and channels, Yiguang acquired a 50-year-old lamp factory WOFI in Germany last year in order to open up the European market.
Opal lighting, which has submitted its listing application in May this year, is also expanding.
Jin Xin, chief financial officer of op lighting, said that the LED lighting industry is in a period of growth and transition, and op hopes to perform well in terms of income and profit this year.
Wu Yiming, the secretary of the board of directors of op lighting, revealed that the strategy of op lighting this year: firstly, based on the domestic market, in 2013, over of our income came from the domestic market;
Second, commercial lighting and household lighting fly together. The growth rate of our commercial lighting is faster than that of household lighting;
The third is to strengthen the three channels: Home channel, commercial channel and overseas channel. We have developed rapidly overseas and have set up branches in Dubai and other places.
As one of the representatives of traditional lighting enterprises, Foshan Lighting is also accelerating its transformation to LED.
Xue Qing, director of Foshan Lighting Market, said that the LED lighting industry has entered a very difficult growth period, and it is difficult to accelerate the pace and intensify competition.
Xue Qing said that Foshan Lighting is taking into account the premise of both income and profit growth this year, taking space and grabbing the site as the guide.
Because in the case of the booming LED lighting market, it is a waste not to expand production and not to seize the site.
Foshan Lighting started with wholesale channels and actively expanded to the home and business Photo fields this year. Xue Qing revealed that first of all, the channels for large circulation should be stabilized;
Secondly, cut into the home channel and plan to build a large number of specialty stores in China;
Third, the newly established sub-brand of mingminghui will open up the field of commercial lighting.
Because compared with the life span of energy-saving lamps for two or three years, LED lamps can be used for year 78.
Xue Qing said that this means that after the popularization of LED lights, the update cycle of the lighting industry will be extended to year 78. We must take precautions, and the home decoration LED lights may not be replaced with bad ones, the small and medium-sized engineering market in the field of commercial lighting is also good, so we extend to these new fields.
This year, the area of Guangzhou International Lighting Exhibition hit a record high. Xue Qing lamented that there are too many lighting brands.
He believes that behind the surface prosperity, for some SMEs, winter has just begun.
The pace of the lighting industry is accelerating. LED is a semiconductor. The performance parameters of LED lamps increase and the price decreases every quarter.
LED lamps sold 69 yuan last year and only 19 yuan this year. 8 yuan.
Some traditional lighting enterprises turned to the LED field later, but the transformation was very strong.
For example, Foshan Lighting did not enter the LED circulation field until 2011. At present, LED has accounted for 1/3 of the output value, producing 12 million LED bulb lamps and 5 million LED lamps per month, increasing the pressure on small factories.
Some small factories in Zhongshan made LED before year 78, and the early stage was done in vain. Xue Qing said that the upstream components fell in price as soon as they paid the supplier;
When the dealer just purchased the goods, the product fell, and the market sensitivity was higher.
Competition is fierce, prices are falling, and the market is squeezed under the expansion of large enterprises.
Xue Qing believes that LED enterprises that lack technology and design capabilities, have no market channels, and have weak financial strength will find it difficult to maintain their lifeline.