LED industry chain integration accelerates market 'card position' Preemptive machine1

After the industry ushered in the tide of LED, the phenomenon of product homogenization has become more and more serious. LED products are mostly based on traditional products, with no imitation and no innovation. First of all, LED lighting is a new type of energy-saving industry, which is favored by the government and enterprises. It is precisely because of its new model of no imitation and reference, in other words, lack of experience. Secondly, the price of LED products has gradually dropped to a level acceptable to the public, but fierce competition has also LED to unstable product quality, and the specific measurement standards have not yet been standardized. In addition, the propaganda chaos has no backbone, the main object of propaganda cannot be accurately recognized, and many consumers do not really understand LED lamps. In general, LED industry awareness is not high, so many dealers lack confidence, and stores do not fully recognize and accept LED products. The display function of the exhibition hall of the LED specialty store now is greater than the channel construction function. These difficulties have LED to the difficulty in promoting the brand of LED lighting products and the difficulty in landing products on the ground, but this is a difficult problem that must be broken through. because the successful establishment of a brand is crucial to the survival and development of an enterprise. From the analysis of the terminal market, whether it is domestic enterprises or foreign enterprises, the quality, durability and price of LED products have been evolving under the fierce market competition. Since 2013, the price of LED products has decreased, the LED terminal application market is also starting rapidly, and the lighting industry has entered an industrial upgrading cycle. The favorable policies and the expansion of the market make LED lighting enterprises face greater development opportunities, but at the same time it also brings corresponding challenges to enterprises. At present, the LED lighting industry is still in the early stage of development, and there are a series of problems such as imperfect industry standards and incomplete establishment of testing systems. In 2014, in addition to the further release of LED lighting market capacity, the market competition will be more intense. In the process of rapid development of the industry, how can enterprises win in the same competition in the industry? The first is to break through the R & D and cross the LED technology barrier; Secondly, it is necessary to clarify the business strategy of the enterprise. The more correct the strategy direction of the LED lighting enterprise is, the more accurate the class prediction is, and the more early the LED lighting enterprise can hold the market demand. Many actual situations are that the organization has just begun to form and operate, but it finds that the strategy has been adjusted due to changes in the environment, making the organization chase after the strategy. when the organization adjusts to the requirements of the strategy, the strategy changes again, so the organization is outdated again and must be adjusted again. This is that the organization is too rigid. With the increasing maturity of the market economy, the signs of brand showing the strength of LED enterprises and ensuring the quality of products become more and more obvious. The higher the brand awareness and reputation of enterprises, the more market share they will seize. When it comes to brand building, most enterprises put the function of brand building in the marketing system. In fact, brand serves the overall development of enterprises. brand building should serve enterprises, products and marketing systems, corporate culture, management systems, etc. The height of the brand needs time to accumulate, and the company needs to operate step by step. Industry Chain integration is a trend. Enterprises need to pay attention to channel development. Of course, while establishing channels, they should also promote the development of technology, management and brand. Facing the current market situation, industry chain integration is the trend. As a new generation of light source, LED is not only a product revolution, but also an industrial revolution. In this revolution, it will be very difficult for any enterprise to move forward alone. While integrating resources, borrowing resources from each other, and sharing resources, I also reminded you that it is very important to choose partners. In addition, to further improve the company's product quality, improve product structure, enhance core competitiveness and brand influence, enterprises can live better and go further. In addition, the construction of hidden channels is directly related to the future development strategy of enterprises, thus attracting the attention of many LED manufacturers and merchants. In order to seize this market opportunity, many brands and enterprises are increasing their efforts to develop hidden channels, and they have begun to lay out in advance and seize the highest point. For LED lighting enterprises, designer channels are the bridge connecting products and markets. Therefore, the promotion of designer channels has received more and more attention. Designers organically apply LED lighting products to the design space through space integration, so that customers can unconsciously experience the charm and value of lighting art. it is more credible and effective than advertising empty talk products. From the perspective of design application, LED has brought many changes to the lighting design field and promoted the development of lighting design.