LED enterprises rely on the government rather than themselves1

Wang Donglei, chairman of Dehao Runda, once said that although government subsidies are still continuing, the intensity and intensity of subsidies are decreasing. If there is no government subsidy, the profitability of the enterprise will have an impact. However, if the enterprise wants to develop healthily, it can rely solely on government subsidies at the initial stage, but it has little significance for the operation of the enterprise in the long run, and the enterprise will still have to be self-reliant. In 2013, government subsidies were a hot topic for the lighting industry. San'an Optoelectronics, Dehao Runda, Huacan Optoelectronics, wangrun technology, etc. , enterprises that benefit from government subsidies to varying degrees, such as the river, san'an Optoelectronics has won the top spot for more than 3 billion yuan in government subsidies from provinces, cities and counties in three years. At the beginning of 2014, many enterprises have announced the information of receiving financial subsidies and funding funds from all levels of government. For example, on January 29, the Xiamen subsidiary of San'an Optoelectronics received a subsidy of 24 million yuan from the MOCVD equipment allocated by the Siming district government of Xiamen city, including 4 four-chamber connected machines. Ruifeng Optoelectronics announced on the evening of February 12 that the company received 4. 95 million yuan of funding from Shenzhen Finance Committee. Suzhou xinnajing Optoelectronics, a subsidiary of xinhaiyi Holdings, received 30 million yuan of science and technology development funds from the Science and Technology Bureau and the finance bureau of Suzhou Industrial Park on February 13. From 2013 to 2014, the subsidy policies successively introduced by the government caused controversy. Some insiders believe that the current stage is in a critical period for domestic LED lighting to cope with market innovation. The state has issued relevant support policies for LED lighting industry and decentralized some subsidy funds. it can effectively help enterprises tide over difficulties and help them develop rapidly. There are also lighting professionals who propose that government subsidies stimulate the rapid development of LED industry, but over-subsidy support, on the one hand, makes enterprises lose market acumen and affects the orderly market competition; On the other hand, it has also caused the phenomenon of getting rid of the actual seedlings and breeding fraud. In addition, government subsidies prefer large enterprises and leading enterprises, and it is difficult for SMEs to get a share. Government subsidies appropriately weaken the market and play a greater role. In the early stage of LED lighting development, the role of government subsidies in guiding and supporting the upstream chip industry has been achieved. Now the chip technology has become more and more mature, and the cost has reached the outbreak point. Therefore, relevant enterprises should convert the government's support into productivity. If the funds subsidized by the government cannot become the ability of the enterprise to make profits by itself, but continue to blindly seek government subsidies or money from the capital market, such an enterprise itself is already in jeopardy, and how can it be trusted by customers? How can enterprises make great progress? For the application market, appropriate government subsidies are also conducive to the development of enterprises, but compared with the former energy-saving lamps, their operation is much more difficult: On the one hand, the cost of LED products changes greatly. taking Engineering lighting as an example: it takes a long time from bidding to project implementation, and the possible result is that the price at the time of bidding to the time of product procurement is not much attractive. On the other hand, the major change of LED application products is the integration of light sources and lamps, which greatly increases the types of products. In addition, the product specifications produced by each enterprise are inconsistent. the technical standards for bidding are difficult to unify and have a wide variety, and the difficulty of bidding is greatly increased. In general, the LED lighting industry has been overcapacity, and the role of government subsidies should be weakened. The market should play a greater role at this stage. In this way, enterprises can be more confident and energetic, and the lighting industry can show a more positive upward development trend. Relying on the government to replenish blood is not as good as self-funded government subsidies for a growing enterprise, especially small and medium-sized enterprises. Since the enterprise has just begun to enter the development track, if the government can give certain financial support, the development of the enterprise can be described as a timely help. However, such small and medium-sized enterprises must have certain advantages or patents, so it is relatively easy to apply for government subsidies. In fact, government subsidies are a double-edged sword. Government subsidies are generally given financial support. The key is to see how the company distributes the subsidy funds. Some enterprises use improper means to defraud government subsidies for immediate interests, but they are unwilling to focus on how to enhance the strength of enterprises. Although such enterprises can get government subsidies once or twice, it is impossible to develop very well and even be abandoned by the market. Therefore, if an enterprise wants to develop in the long run, it cannot only rely on enriching blood, but must be able to make blood. Only with a strong hematopoietic function can it make great progress. If a company wants to expand and strengthen its market, it should rely on its precise positioning, high-quality products and good consumer reputation. At the same time, it must also comply with the needs of consumers to produce, and merchants to achieve a win-win situation.