LED Enterprises lift a new wave of micro-marketing2

WeChat has opened the second door to social marketing, and micro-marketing has become a marketing method with low cost and high cost performance. Many prophetic lighting enterprises have taken the lead in recognizing the great potential of micro-marketing, and have taken the lead with brand-new marketing concepts, setting off a wave of micro-marketing. Recently, a Korean drama called 'you from the Stars' was so popular in China that many Chinese women collectively suffered from Professor dependence. Why is this play so hot? The key is to catch the eye. The first is Professor Du who is eye-catching and has acting skills. Secondly, this drama combines aliens, suspense, love and other elements to make the domestic audience refreshing, once again triggering a large-scale follow-up boom. let the drama become a Korean drama with a Baidu Index of 2 million in the history. This shows that precision marketing is the guarantee of success. If a company can tell a good story, it can spend a little money to achieve better marketing results. And being able to tell a good story stems from a good script. In fact, in the lighting industry, there is no lack of such an eye-catching and plastic professor, that is, the hot micro-marketing. According to network data, in 2013, there were more than 0. 5 billion registered users of microblog and more than 0. 4 billion registered users of WeChat. Two super mobile e-commerce platforms monopolized over 95 end customers of cmnet. In the current mobile Internet era, whoever has the end customer is the winner. If microblog is a big society, then the rising WeChat in 2013 s is a small circle. This reminds me of a notice about the use of two-dimensional codes to rent a house in a town in Zhongshan some time ago. According to the introduction of the village committee staff, just scan the two-dimensional codes on the notice with your mobile phone. you can understand the details of the internal pattern of the rental housing, and effectively solve the embarrassing situation when the landlord is not there when someone comes to see the house. This shows the popularity of WeChat marketing. In fact, careful attention, it is not difficult to find that the two-dimensional code is like air, which has been rotating in our daily life, and there is always one around you. The pace of WeChat marketing has never stopped in shopping, diet, movies, recruitment, advertising, etc. The high frequency of appearance may make you temporarily suffocate visually, but viral propaganda means, after that, you will still take root and sprout in your brain. You will even be ordered to raise your mobile phone and scan the two-dimensional code fiercely. satisfy your curiosity. This is the horror of WeChat marketing. There is always a kind of domineering that you can't hide, and you are firmly in the WeChat circle, so that you can't stop. You can use the mobile phone Wechat software to scan the QR code in our brochure and add our attention, and you can see our promotions on WeChat. During the Guangya Exhibition in 2013, various LED enterprises launched WeChat activities to attract customers to scan the company's two-dimensional code with their mobile phones and then join the company's WeChat group. The current WeChat has opened the second door for social marketing, and the potential of new media based on WeChat platform will become the focus of brand research in the future. The lighting enterprise, which took the lead in overcoming this problem and taking action, is likely to become a new model of social marketing in 2014. It can be seen that micro-marketing deserves to be a low-cost, cost-effective marketing method. Many prophetic lighting enterprises have taken the lead in recognizing the great potential of micro-marketing, and have taken the lead with brand-new marketing concepts, setting off a wave of micro-marketing.