LED display enterprise expansion channels need to meet the situation

The industry believes that with the further intensification of market competition, industry players are at the level of product elements (Quality, price, delivery, service, etc) The competitive advantage will gradually become consistent, and channel competition will begin to move to the front. The original sales model that relied on several salespeople to run orders will begin to change to systematic and specialized channel operation. There is no doubt that whether it is an engineering project or a common application, the LED display industry has a certain growth space every year, and direct sales and distribution channels have opportunities. For enterprises, what kind of channel to choose is sometimes out of market demand, sometimes it is forced to do it. In short, no matter which channel mode to choose, enterprises should have a clear understanding of the market and themselves. The market is the guide of the channel. Where there is a need, there is a channel. The premise of channel planning is to investigate the composition and demand of the market. The LED display industry includes many sub-sectors, such as advertising media, information display, stage performances, stadiums and various special applications. Among them, major fields include low, medium and application. For engineering application projects, direct selling mode obviously has more competitive advantages. Through bidding, bidding and bidding, a few more than dozens of companies compete for a project. If it is a small project, there are usually some networks in various places, and the degree of competition is relatively moderate. In ordinary leasing and commercial markets, the distribution model is more flexible. The size and positioning of an enterprise are crucial factors that determine the choice of channels for enterprises. For the display companies at this stage, it is not that there is no market demand, but the market competition is too fierce, the direct sales can not receive the order, receive the order and worry about not receiving the money, the receipt of the money is also a meager profit, difficult to sustain; The distribution does not worry about orders, but the management of agents and distributors in various places is difficult, but also worried about being taken away by other companies. How to ensure the scale of shipments is a headache. Therefore, enterprises can determine what kind of positioning and choose the channel mode accurately according to their own capital, software and hardware strength. If it is mainly based on wholesale, then it is suitable for distribution mode. For example, Xiamen Qiangli Colour, Shenzhen Huaxia Guangcai and other enterprises are mainly based on product wholesale, and the distribution mode accounts for a large proportion of corporate profits. If the capital itself is abundant and the project engineering orders are not worried, then the direct sales operation will naturally be able to thrive, such as Shanghai Sansi, Shenzhen redio and other enterprises. Of course, many companies have direct sales and distribution, such as Shenzhen zhouming technology, some companies from direct sales to distribution, such as Shenzhen solar technology, and some from distribution to direct sales, such as Shenzhen Radisson. Most of the time, there is no complete boundary for channels, and display companies are not constrained by which channel to build, and even try more new channels. In short, channels that can sell products and make money can be respected.