LED bulb prices continue to fall, local brand advantage is obvious

According to a survey on the retail price of new LED bulbs, the average retail price of 40 w led bulbs replaced in April 2014 was 1. 5 fell slightly to 14. 7 US dollars, of which the price in China fell significantly. Replace the average price of 60WLED bulbs by 2. 5, reaching 20. $2. It is understood that the prices in China showed a downward trend in the parts that replaced 40W and 60W last quarter, especially in the quarter that replaced 40 W. The average price in September and April was 7. 4 US dollars, which is lower for each region. Analyst Wang Ting said that low-priced products are still mainly from Chinese local lighting brands, while international brands are relatively less competitive. Chinese lighting brand manufacturers have rapidly expanded their investment in the LED market, especially in the replacement light source market such as bulb lamps. Although excessive competition leads to poor gross profit, it is conducive to seizing the necessary market share and laying a good foundation for maintaining the home advantage in the Chinese market. In addition, Chinese lighting manufacturers are mostly from manufacturing backgrounds and have advantages in cost control and resource integration. In addition, all manufacturers in the vertical supply chain can be easily found in China, and more opportunities for vertical integration can be obtained. In contrast, international manufacturers such as Philips and Osram are still focusing on the business opportunities brought by the replacement of LED lamps in core markets such as Europe and the United States. The attention to the Chinese market is relatively low and they do not actively respond to price wars, it also reserves sufficient growth space for Chinese brand manufacturers. Prices in China, which replaced 40W commodities, continued to fall sharply, and the average price of 60W commodities fell steadily. Prices in China, which replaced 40W commodities, showed a 7. In April. 9 dropped sharply, and the prices of some of the original commodities continued to drop. For example, the 7W bulb lamp of Foshan Lighting, which was just lowered in March, was changed from 2. 9 US dollars fell to about 2. $4. The price of April in the UK also showed 6. 4 fell sharply, such as Toshiba 7. 7 W, 470LM bulb, April price from 25. $6 down to 16. About $7. Replacing the 60W commodity part, prices in Japan also continued to fall, showing 14. In April. 5 dropped sharply to 16. $4; The price in Germany in April was also 6. 9 fell sharply. Exchange rate changes are also one of the reasons for the decline in average prices.