LED bulb price after the war, facing the pressure of inventory price loss

After Cree, Philips, GE, Osram and other major international manufacturers joined the LED bulb price competition, they directly dyed the market into a Red Sea. However, when the industry obtained the market share through the price reduction, also facing the pressure of inventory price loss, so the control of inventory turnover days is very important, and Ye Yufu, chairman of Yiguang, believes that 30 days is the appropriate level. In the past, even though the price of LED bulbs continued to decline, it was still unable to effectively stimulate market demand under the wait-and-see attitude of major international manufacturers. However, starting from this year, cree, Philips, GE, Osram and other companies began to actively participate in the War of bargaining, directly dyeing the market into a Red Sea. Compared with the price of LED bulbs that replaced 60W incandescent lamps last year, the price is still 20 ~ At the level of 30 US dollars, Cree put 9. 5 w led bulb (Replace 60W incandescent lamp price)Cut to 9. $97. UBS Securities believes that the product has passed the US Energy Star certification and can receive a $5 subsidy, which means that consumers only need to spend 4. 97 US dollars can be purchased, although the average price of light bulbs is still 2. 19 US dollars is more than 2 times higher, but if you compare the price of Philips provincial light bulb 4. The difference of $74 is not big, so it has become the main key to stimulate the demand for LED bulbs. Yiguang is a major LED lighting brand factory in Taiwan, facing competition from international manufacturers. Ye Yufu once pointed out that LED bulbs can make money only if they reach economic scale, while price war is a necessary process, and according to the three knockout rounds of traditional lighting in the past, only 1st wave of market competition this year. In order to compete for market share, Yiguang does not set a price cut-off point. However, Ye Yufu said that when the price of the product continues to decline, in fact, the loss of inventory price will be a major impact, so the ability to control inventory is important, it is also believed that the inventory turnover days should be maintained at an appropriate level of 30 days, and the inventory price loss should be raised every month.