LED bulb lamp is a bit difficult to be popular

LED bulbs are energy-saving and environmentally friendly, and the public is still short of money; Lighting industry e-commerce in the ascendant why don't reference stones from other hills; The off-season is not light, LED lighting is in full swing, please listen to the small series for your interpretation. It is a bit difficult to edit the point of view that the price of LED bulb lamps is close to the people. It is the tireless pursuit of LED lighting manufacturers to exchange quality for the price of the people, however, in order to be close to the people and to the people, the quality of the products is ignored. This kind of people-friendly people has deteriorated, and the loss outweighs the gain. Visiting the building materials market, I found that the price of brand LED bulbs is still in the cloud. Philips 9-watt LED bulbs are sold in 74 yuan and Osram 9-watt LED bulbs are sold in 49 yuan, however, this price is still the price after policy subsidies and promotions. Compared with several or more than a dozen incandescent lamps, the price of these LED bulbs obviously makes ordinary consumers sigh. However, the price of these big brands of LED bulbs is high, but they have excellent quality assurance. In order to seize market share, some manufacturers in Zhongshan Ancient Town used quality to exchange prices, and entered the vortex of vicious competition. The products produced were priced at the price, which disappointed consumers, as a result, the promotion of LED lighting was seriously hindered and a vicious circle was formed. The emergence of any new thing will go through a process of gradual acceptance and digestion. Too eager for quick success and instant benefits will only steal chickens without eroding Rice. To make LED lamps truly popular, we need to make continuous breakthroughs in technology, reduce waste in cost, and give consumers a real reasonable price. 12 LED lighting enterprises should learn e-commerce management from Watsons. Editor's point of view: enterprise e-commerce and offline should not become rivals to grab the market. If e-commerce does not do it, it will die. It makes sense to listen to this, but it doesn't seem to be the case. There is no doubt that no one can ignore the e-commerce channels today. E-commerce in the lighting industry is in the ascendant. It is the passing line for lighting enterprises to do their jobs without losing money. However, many enterprises, especially large enterprises, are eager to try when they see others making money in e-commerce channels. They do not realize that they have not yet figured out their own conditions, and they have stagnated and even affected the performance of offline channels. It's easy to see others making money, it's not easy to make money, and look and analyze. E-commerce for enterprises focusing on offline channels, it can not only open up new channels, but also does not impact offline distribution. E-commerce still needs to divide Labor with offline distribution channels. As an online supply and new product promotion of offline goods and services in the information technology era, e-commerce should make appropriate online adjustments based on the analysis of offline channel operations. The 2014 quarter results of LED listed companies are newly released. The editor's point of view is that the low season of LED lighting is not weak. According to past experience, the first quarter of the year is often classified as the low season by enterprises, it is also a stage of Summary and Outlook. At the same time of adjustment, it is also preparing for the sprint for the goals set this year. Performance baked mixed. The decline is probably a long-term plan. Looking at the development of LED lighting industry, it also shows a trend that the off-season is not weak. The off-season is not weak but prosperous. The market situation in this quarter is largely due to the full start of market demand, and the attention paid by major LED manufacturers to lighting channels is unprecedented. The channel battle is on the verge, become a hard battle that must be fought. Since the beginning of spring, among many powerful lighting enterprises, we have found that they have focused their strategic focus on channel operators this year. They are all preparing their troops, recruiting heroes and integrating capital, hoping to make a decisive decision in the Channel field. It seems that it has also achieved good results. As the front line of the market, dealers first perceive the warmth and warmth of the world, and they can see through the world. In the off-season, the dealerships may be inured to some of the dealers who have experienced the battle. Today, the hot phenomenon of LED lighting is an opportunity and a challenge for enterprises and dealers. It is necessary for decision makers to master the law of channel changes and adjust the strategic direction in a timely manner. Otherwise, the greater the strength, the greater the damage you suffer. 12