LED application scope expands the area along the way or become new opportunities1

Judging from the current situation, there are tens of thousands of LED lighting enterprises, but many manufacturers do not have the ability to independently research and develop LED core cutting-edge technologies are still in the hands of foreign giants. Due to the lack of industry standards, the quality of products in the market is uneven. At the same time, the phenomenon of product homogenization is serious, and many enterprises have fallen into the mud of price war. In the LED lighting era, if an enterprise wants to have a foothold in the market, it must have products of good quality and worthy of consumers' trust, and build its core competitiveness. The so-called product competitiveness refers to the excellent product quality, superior performance, and lower cost than competitors through Process Improvement and Management Optimization in the production and manufacturing process of products. Judging from the current situation, there are tens of thousands of LED lighting enterprises, but many manufacturers do not have the ability to independently research and develop LED core cutting-edge technologies are still in the hands of foreign giants. Due to the lack of industry standards, the quality of products in the market is uneven. At the same time, the phenomenon of product homogenization is serious, and many enterprises have fallen into the mud of price war. As the application scope of LED lighting gradually permeates from outdoor lighting fields such as roads, tunnels and landscapes to indoor lighting fields such as factories, commerce, office and home. whoever can provide customers with high-quality products, comprehensive services and humanized design will eventually become the winner in the contest. Therefore, whether through independent development of technologies that constitute the core competitiveness, or through mergers and acquisitions and strategic alliances, LED lighting enterprises obtain technologies that constitute their core competitiveness from outside the enterprise. all of them need to strengthen the construction of product power, enrich and perfect the product system, forge the sharp weapon of products, and find a market segment suitable for the enterprise's own positioning. In the LED lighting era, the explosive growth of the industry has brought antelope effect. The industry is growing, and the competition is the question of who is growing fast and who is slow. The insiders said that they broke the sky. However, in order to be quick and not broken, it is necessary to expect the enemy to take the lead and be extremely quick. As the saying goes, lighting design enterprises should have a sensitive sense of touch, quickly perceive the changes of the market, and perceive the actions and intentions of competitors. so as to provide reliable basis for strategic deployment and competition strategy formulation. At the same time, the speed of the soldiers is the key to the use of troops and the key to market competition. At present, the renewal cycle of LED lighting products is relatively short, and the whole market is also changing rapidly. Therefore, enterprises need to establish a customer-centered response system. improve the ability of supply chain integration and optimization, product planning and rapid response of marketing, otherwise it will fall into the passive situation of fast fish eating slow fish. Under the collective feast of LED lighting, the industry pattern has changed subtly. The market is no longer the former market, and the opponent is no longer the former opponent. Whether you are a big player in the industry or a second-and third-tier brand, you must race against time. destined to be busy. Looking forward to the future, those enterprises that achieve optimal allocation of marketing resources, profound internal strength and speed can finally win. Who is fighting for the King? Who is trying to catch up? Who is gorgeous? Who is turning in pain? Let's wait and see!