Lamp act the role ofing into nine points of the BDS

(1) fully understand the entry threshold is a critical first step BDS different from the traditional lighting distributor, it is the lamp is acted the role of large chain stores sales. BDS in audit mainly has: factory product assessment, assessment of brand, brand is limited, all kinds of admission fees, synchronous

(1) fully understand the entry threshold is a critical first step BDS different from the traditional lighting distributor, it is the lamp is acted the role of large chain stores sales. BDS in audit mainly has: factory product assessment, assessment of brand, brand is limited, all kinds of admission fees, synchronization to participate in various sales promotion of BDS, guide the professional personnel quality requirements, the unique manufacturer brand lighting show display, manufacturers commitment to after-sales service. Of (2) make full preparation before lighting manufacturers in the main preparations are: lighting products pricing research, for the local market price before delivery price should leave room, scientific selection approach category, and cooperate with local market existing dealers and coordinate transformation of distribution channels, etc. (3) understanding the characteristics of the BDS stores BDS key features: stores and manufacturers joint mode, and can be referred to as the 'union'. Basic cooperation framework is the manufacturer to determine the retail price, limited number of entrance brand. At the same time, the LED street lamp, BDS business is different with the traditional dealers, standardized management and link more; Comes into play after the follow-up work needed to follow up in time. (4) accurate pricing for entering the BDS sales lamp act the role ofing, the determination of the retail price is critical. BDS is associated with manufacturer, to ensure the market competitiveness of commodity prices, it gives power to the factory, but at the same time requires cannot appear in the same market with brand, varieties and specifications of the lamp in the same region retail price is lower than the retail price of BDS, other places, otherwise, the difference of the stores to double compensation to the customer, and shall be borne by the manufacturer. Therefore, when determining the retail price of BDS, be sure to fully and timely of local lighting market understanding, do know fairly well priced. (5) vivid display of BDS stores is very exquisite decorative lighting display and stereoscopic display, sell field culture atmosphere, build elegant life aesthetics, lighting decoration, household environment, such as to make customers feel enjoy lamp act the role ofing, strong lighting consumption and attracting customers to buy. BDS exhibition display principle: strive for a good visual sense of place, the price must be eye-catching, correct place lighting, with auxiliary mounts with display, fifo, timely replenishment, etc. Lighting manufacturer should be combined with characteristics of its own brand and brand strategy, closely combine with BDS, full display from the display lighting products and brands, make the customer brand awareness and brand recognition. 6 together with the promotion of BDS in cooperate stores sales, the main job is to know, promotions, and determine the promotion sales forecast, save enough cargo in advance. To analyze each sales promotion, to understand the local market demand of lamp act the role ofing personalized direction, understand the stores specific promotional arrangement, on site location, size, duration of the promotion details accurately, appropriately, strive for the best field sales position, strive for the good promotion effect and benefits. BDS stores sales promotion are: holiday promotion, sale, sale promotion, gifts promotion and joint promotions, discount promotions, etc. All landowners in good terminal assistants to BDS stores set great store by the sales assistants to guide, to guide the field personnel unified management, guide manufacturers in approach must conform to the requirements. BDS stores will manufacturer in terminal for directions for quality inspection, qualified mount guard. Assessment generally includes the content of the basic quality of sales, reception etiquette, basic knowledge, lighting lamp is acted the role of consumer heart, receive complaints, etc. , and the inspection way is mainly the site simulation test and customer actual purchase scene test the seller's basic quality and response ability, pass the examination qualified rear can mount guard. Today pay attention to brand service BDS stores advocacy to provide quality after-sales service, demand for factory mainly reflects in: brand manufacturer must promise the quality assurance, product return, after-sales service fee payments, brand lighting professional knowledge dissemination, etc. Pet-name ruby to do a good job of follow-up after entering BDS stores, main follow-up work has: arrange salesman of BDS, sales management, determine the total in the barcode, timely order processing, urged the goods, tracking change in retail prices of local markets, supervision, and logistics. Management field ShangWei display, assist with new lighting stores as soon as possible, and so on.