Lamp act the role ofing brand marketing how to take good network the train leave?

Streets lighting shop competition is intense, it determines the future lighting industry two development directions: one is lighting industry must establish brand, understand brand communication with new media; Second, the decorative lighting products must be more and more creative, mass customization is the only way. To grasp the two trends, Internet marketing is each lamp is acted the role of enterprise must focus on topic.

lighting industry network marketing market scanning the current national lighting industry manufacturing factory has nearly thousands of products, but the industry can really brand of less than 600 enterprises, consumers cannot be impressive to name a brand, say that does not pay attention to brand building is a common phenomenon in this industry, it also makes some lighting stores the growth of the brand. When it comes to brand marketing, to a great extent, Internet marketing also can't get rid of 4 p ( Product, price, promotion, channel) And 4 c ( Requirements, cost, convenience and communication) Framework, but the two theories in the context of network, requires companies to more quickly, more and more to know to use Internet tools to spread the brand, to have the courage to try the network marketing is acted the role of enterprise, including product, promotion, channels and communication is particularly important. So how to make use of network brand for growth? Product design directly stimulate consumption

if a lighting products can be designed to make people like apple iPhone screaming, so it is obviously easy. Online shopping the crowd to 18 30 years old, most of them like creative, image are cool cool product, so the most suitable for online sales of lighting products is small creative lamps and lanterns, the price is within 200 yuan, as long as enough to dazzle, impractical sometimes will not be in the first place. Wheat bags, such as relying on the network marketing rapid success in they can be powerful data analysis tool to grab global consumer trends, start monitoring taobao, pat, amazon, eBay and other sites, make their own design always walk in front of tide, and the day can be launched dozens of new product, to ensure its high attention.

with the development of OLED technology, decorative lighting products are not only on the function of lighting, instead, the creative household and decorative effect, such as the OLED has the characteristics of thin, transparent, flexible, can design all sorts of modelling of lamps and lanterns, the idea of space is infinite. In this case, the enterprise must realize offline selling products, can not sell on the Internet, because in the face of the audience is different, their consumption patterns is different also, offline those around city lighting, lamps and lanterns shop are mostly for house decoration, but on the network to buy decorative lighting, the purpose of consumers are not very strong, so the design of the products is particularly important. Effective attention focus on online sales

due to network sales without the limit of time and space, so the local all levels of distributors are likely to be rivals, the function mode of the traditional channels is obviously cannot be applied on Internet marketing. First, the Internet channel and traditional channel products must be separated, bar code or model identification to distinguish, if you don't separate, network sales will affect traditional channels customers, because the price is too low network promotion is bound to make the offline channel distributor, the best approach is to some new products through the network to set off the market, but not in offline sales, offline dealers can be used as an after-sales service network, maintenance fee, and the traditional channel products can take the online sales, but to keep pace with the official price, a simultaneous planning promotions to online, ensure the offline the interests of the distributors, usually don't allow the dealer or individuals to open online stores, online sales to focus on the official online store, so you can keep the official shop high attention for consumers, interactive activities were also more likely to carry out.

it is very important to the Internet social media

in the Internet age, the lamp is acted the role of business and consumer communication way different from the traditional model, the traditional marketing mode may need only a customer service hotline, door-to-door service through the service outlets, more sales will be face to face. But the network marketing mode, the enterprise to understand three key points: one is the consumer how to know your brand and products; The second is how they produce purchase behavior to your product; The third is how to get consumers spontaneously spread positive information for the enterprise.

the first key point, so it was obvious that most companies know that search engine is the key of the network era direct contact with consumers, so all kinds of product category such as LED, the brand, the enterprise key words the price higher, but the problem is that when consumers know companies and products, how to motivate them to buy, 'reputation' is the deciding factor in this respect. Word of mouth is comes from the mouth of the other consumers, perhaps because of a potential consumer see friends space blog - leishi wall lamp is very beautiful, is produced to leishi brand, and perhaps he watched a popular video skit, interested in leading lady very lovely berth lamp, will think of buy a send a girlfriend. In other words, word of mouth is exists in every corner of the Internet, search engines, portals, dating community, personal space, the video website, weibo, etc. , so lighting enterprise must know the characteristics and applications of all kinds of social media on the Internet, they can better to show the brand pervasive in front of consumers.